Depilatories were negatively affected by COVID-19 in 2020 as, with women going out less, they felt less of a need to use depilatories during the year. In 2021, however, the category enjoyed an improved performance with the return to work and resumption of social events.
Depilatories are by far the smallest product area in terms of value sales among beauty and personal care products in Ecuador, with hair removers/bleaches continuing to be viewed more than anything else as a niche market. Women’s razors and blades remains the largest category within depilatories; however, much of the female population uses men’s shaving products, which are less expensive and considered to be more effective.
Women’s pre-shave is facing long-term challenges from dual-function products such as body wash. These products save time for consumers as they only need to use one product for both showering and shaving and as body washes also provide moisturising properties, this also improves the shaving process.
The category is expected to recover almost entirely in the first few years of the forecast period as women return to work and social events, and spend time at the beach. Due to the lack of dynamism in the category, however, strong growth is not expected going forward.
The category is dominated by two brands, Venus and Bic. Both have their umbrella brands geared towards men.
Hair removers/bleaches are increasingly available in various retail channels in Ecuador. The increasingly wide range of such products on offer in chemists/pharmacies and supermarkets means that consumers are more exposed to these products, making it more likely that they will choose them for their depilation needs.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Depilatories industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!