Competitive Landscape
Laboratoire Nihel and the Gillette Co Maintain Their Lead through Brand Strength and Distribution
The depilatories landscape in Tunisia is moderately concentrated, with the top five manufacturers holding a combined share of 75% in retail value terms in 2025. Laboratoire Nihel leads with a 23% share, followed by The Gillette Co at 17%, Société Bic SA at 15%, Phytopharma Tunisie at 14%, and Reckitt Benckiser Group Plc (RB) at 6%.
Natural Ingredient Innovation and Expanded Retail Access Drive Growth Prospects for Manufacturers
Emerging opportunities in Tunisian depilatories stem from product innovation focused on natural and dermatologically friendly formulations, alongside expanding retail penetration, especially in rural areas. The success of Laboratoire Nihel’s Nihel epidouce, positioned as a natural ingredient-enriched wax, exemplifies this trend, aligning with the increasing consumer preference for gentle and effective hair removal products at affordable price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Tunisia?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Tunisia - Category analysis
Key Data Insights
Depilatories Summary
Gillette and Bic Drive Expansion Amid Rising Consumer Spending
Hair Removers/Bleaches Leads, While Women's Razors and Blades Grows More Rapidly
Gillette and Vichy Leverage the Clean Reimagined Trend and Inclusivity to Boost Their Appeal
Continued Growth Expected Despite the Threat From Electric Depilators
Local Brands Set to Expand Their Hair Removal Offerings to Meet Diverse Consumer Needs
Societal Modernisation and Product Innovation Drive Inclusive Growth and New Opportunities
Laboratoire Nihel and the Gillette Co Maintain Their Lead through Brand Strength and Distribution
Natural Ingredient Innovation and Expanded Retail Access Drive Growth Prospects for Manufacturers
Supermarkets Leads with a Broad Product Assortment and Exclusive Products Attracting Tunisian Women
Retail E-Commerce Remains a Niche Channel, with a Focus on Premium and Imported Products
Beauty and Personal Care in Tunisia - Industry Overview
2025 Developments
Key Data Insights
Local Brands Gain Ground as Economic Pressures Shift Consumer Behaviour
Skin Care Leads Value Sales, While Oral Care Shows the Strongest Growth
C’Fresh Drives the Clean Reimagined Trend with Multifunctional, Gentle Conditioner
Upper-Income Consumers Set to Drive Value Growth Amid Volume Stagnation
Mass Products to Retain Dominance, with Baby and Child-Specific Products Set to See Dynamism
Social Media and Luxury Beauty Centres to Reshape Consumer Engagement and Premium Demand
Henkel-Alki and Unilever Sustain Their Leadership Despite Share Erosion From Domestic Competition
Private Label, Promotional Strategies and Loyalty Shape the Competition
Health and Beauty Specialists Leads Amid Rising Growth for Discounters
Retail E-Commerce Expands Access through Specialised Platforms and Social Media
Country Reports Disclaimer
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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