COVID-19 forced many people to stay at home for many weeks during the first semester of 2021. With fewer occasions for the use of depilatories during the health crisis, this exerted some drag on the potential for depilatories in 2021.
Supermarkets holds the majority share of sales of depilatories in Tunisia in 2021. The channel grew share in 2020 and 2021 as, despite many consumers avoiding larger and potentially busy outlets out of health concerns, the rapid expansion of supermarkets across the country has enabled share gain.
Laboratoire Nihel, a local manufacturer, maintained its position as the clear leader in depilatories in 2021. Its commanding lead was mainly due to the success of its Nihel Epidouce in hair removers/bleaches, which is widely available and enjoys strong brand recognition.
Depilatories is expected to record further growth over the forecast period, with Tunisian women looking for more modern hair removal products. The increasing number of products available in the market will also support future growth.
Considering the economic instability created by the health crisis and the impact on the disposable incomes of many Tunisian consumers, price-sensitive consumers may not be able to afford professional hair removal services to the same frequency as in the pre-pandemic period and many will probably shift to hair removers/bleaches, which will remain the most popular format within depilatories going forward. However, for the same reasons, more consumers will opt for women’s razors and blades, as these items come with a lower average unit price.
The women’s razors and blades market is experiencing intense competition between Bic and Gillette, with the absence of another competitor. The companies have both launched similar products in recent years, for instance Gillette Fusion and Bic Flex 5.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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