Depilatories is expected to see low but steady improvements in sales over the forecast period, however, a complete recovery to pre-pandemic sales levels is not expected until later. Consumers will put a greater emphasis on hygiene and personal care in line with growing awareness surrounding health and wellbeing.
The main sales opportunities in depilatories are likely to occur from brands meeting the growing demand for pain-free, easy-to-use and quick hair removal products. Depilatories made with natural and organic ingredients will also gain appeal mirroring the trend seen in other beauty and personal care categories.
In this forecast period, electric trimmers and IPL devices will continue to threaten the performance of depilatories. However, this will be to a considerably lower extent to that witnessed over the review period.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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