As with many areas of beauty and personal care, the home seclusion brought about by COVID-19 reduced the incentive to use depilatories as often. With consumers working and studying from home and with social events mostly postponed or cancelled, many women found themselves removing body hair less frequently.
Another factor negatively impacting sales of depilatories in 2020 was the economic pressures created by COVID-19. With unemployment rising and businesses under pressure many consumers were forced into cost-saving measures and this resulted in some women cutting back on products deemed non-essential during the crisis, which for some included depilatories.
The loss of tourism also played a partial role in the decline seen in depilatories in 2020. A lot of students and other people work as waiting staff on the coast during the summertime as large numbers of inbound arrivals flock to Croatia for their holidays.
Despite Croatia still facing challenges in containing COVID-19, it is in the process of rolling out its vaccination programme, with the hope being that by the second half of 2021 the country can enter a period of normalisation. The EU is already in discussions around introducing a digital passport for those who have had the vaccine, which Croatia hopes will enable it to have some form of tourism season in 2021.
The measures taken to contain the spread of COVID-19 have taken a huge toll on Croatia’s economy, with many businesses struggling to survive and unemployment rising. While it is hoped that the damaging effects of the pandemic will start to heal as restrictions are slowly lifted, the economic impact is likely to last for some time.
Demographic trends are also casting a shadow over the long-term future of depilatories. For more than a decade, Croatia has been seeing a steady stream of people migrating in search of better employment opportunities, with this picking up after the country joined the EU in 2013.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Depilatories research and analysis database.
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