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Learn moreJun 2020
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Women’s razors and blades continued to be the best performing area in 2019, benefiting from a high level of innovation. There was an increasing number of blades available for a smoother shave, with flexible heads for more precision and improved moisturisation qualities.
Salon treatments were a significant threat to the growth of depilatories in 2019. This is primarily due to the growing popularity of salon treatments for hair removal, with consumers also having more disposable incomes to afford salon treatments.
Procter & Gamble (Mfg) Ireland Ltd continued to lead depilatories in Ireland in 2019. Its position is heavily attributed to the strength of Gillette, well known for its reliability and strong consumer confidence.
Sales of depilatories are now expected to grow by 1% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected flat rate forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Growth in 2020 is predicted to be driven by women's razors and blades, as well as women's pre-shave items, used as part of a shaving routine. Interestingly, woman pre-shave is predicted to increase in growth compared to constant value growth of 2019, suggesting that, without the use of salon professionals, consumers were investing more in pre-shave items to provide a more luxurious at-home shaving experience.
As social distancing restrictions and lockdown are lifted throughout 2020, consumers who use beauty salons will gradually start to return to these locations, as part of their hair-removal routines. However, due to social distancing and limitations put on customer numbers within salons, in 2021, depilatories will continue to see growth higher than that predicted pre-COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.