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Depilatories in
Ireland

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Salon treatments threaten the depilatory category

Modest growth is anticipated for depilatories over the forecast period. Growth is predicted to be slower compared to the review period.

Potential for innovation for more ethical products

There has been a considerable lack of innovation within the depilatories category and this is likely to continue to be the case over the forecast period. Whilst demand is falling in due to other hair removal alternatives, there is not expected to be strong innovation over the forecast period.

Gender-neutral products likely to feature in the forecast period

Variation in the pricing strategy of products that are targeted towards males and females will continue to be scrutinised over the forecast period. There has been some discussion about the cost of female razor products being significantly more than their male variations, known as a “pink tax”.

COMPETITIVE LANDSCAPE
Procter & Gamble continues to see strong brand loyalty

Procter & Gamble (Mfg) Ireland continued to dominate the depilatory category in 2018. There has been a lack of innovation in the category in recent years, including by the leading player.

Reckitt Benckiser leads sales in hair removers/bleaches

Reckitt Benckiser Ireland was the leading player within hair removers/bleaches in 2018 with Veet being the top-selling brand. However, the company’s share was falling in spite of the better Irish weather during the summer.

Small but growing private label sales

Private label penetration continued to increase within the category. However, it still accounted for a small percentage of overall sales; thus is the dominance of the leading player in the category.

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Depilatories in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Ireland?
  • What are the major brands in Ireland?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Ireland - Category analysis

HEADLINES

PROSPECTS

Salon treatments threaten the depilatory category
Potential for innovation for more ethical products
Gender-neutral products likely to feature in the forecast period

COMPETITIVE LANDSCAPE

Procter & Gamble continues to see strong brand loyalty
Reckitt Benckiser leads sales in hair removers/bleaches
Small but growing private label sales

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Premium sales driving overall beauty and personal care sales growth in 2018
An increase in the number of domestic brands growing their sales
L’Oréal (UK) leads a relatively fragmented market
Innovation is the key driver of beauty and personal care sales
An uncertain future for players pending the outcome of Brexit

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources