Depilatories recorded a solid increase in current value sales in 2021 as more social events, travel and a return to working outside the home led to an increase in demand. Nevertheless, COVID-19 still had an impact with Dutch life not yet reaching normalised levels.
The year 2021 saw little innovation and new product development in depilatories largely because of the situation with regards to COVID. Dutch society continued to be impacted albeit to a lesser extent than in 2020, but travel and socialising had not returned to normal levels.
As is the case in other beauty and personal care categories, the e-commerce channel saw a sharp increase in retail value share in 2020. Health and beauty specialists’ value share of depilatory sales came under pressure in 2020 as consumers switched to shopping online, some beauty specialists were closed and also due to the preference for supermarkets (although not all supermarkets stock depilatories).
After a period of stable growth, depilatories will continue to achieve solid growth in the forecast period as normal life resumes in 2022 and women return to active lifestyles outside the home. Value sales are expected to witness single-digit growth as innovation remains limited.
In recent years the competitive environment for depilatories has been relatively stable. Procter & Gamble dominates women’s razors and blades wits its Gillette range and Reckitt Benckiser dominates hair removers/bleaches with its Veet brand.
E-commerce value sales will continue to rise over the forecast period. The major drugstores/parapharmacies are expected to expand their online presence as will the leading online supermarkets.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Depilatories industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!