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Country Report

Depilatories in

Depilatories in Colombia

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Preference for traditional methods

Even when consumers have several longer-term hair removal options at their disposal such as laser treatments and waxing, most of the female population still prefers cheaper options such as women’s razors and blades or hair removers. Electric devices developed by well-known brands such as Philips and Remington do not represent a real threat to the category, given that only a small segment of the population is willing to invest in them; however, with the rising trend for more advanced at-home experiences among millennials and Generation Z, wax heaters/warmers have become available especially via online channels and beauty specialists.

Increasing product awareness and penetration

According to beauty blogs, common in beauty and personal care products, pre-shaving methods such as exfoliating before and never shaving dry skin are practices essential for soft and smooth legs free of cuts and scratches. However, women's pre-shave is still a slow-growth subcategory as women do not feel it is necessary.

COMPETITIVE LANDSCAPE

Procter & Gamble leads category innovation

Procter & Gamble remained the leading player in depilatories in 2017, as good results in men’s products have positioned Gillette as a reference of quality. Gillette Venus offers multifunctional benefits – razors and blades with a moisturising strip – which are perfect for the depilation of sensitive areas of the female body; the protective gel reduces skin lacerations and includes botanic oils to nurture the skin.

Gentle formulations have room for growth

Due to an increase in demand for gentle formulations, female consumers value natural ingredients. With advanced creams and strips that provide rapid depilation in less than three minutes, Veet, a Reckitt Benckiser brand, invites consumers to try an affordable pain-free alternative under its slogan “Razors are for men, do not shave.

Formulations drive demand for organic and natural

The competitive landscape is not expected to change over the forecast period. The current level of concentration reduces the number of launches per year; up until now female depilatories manufacturers have continued to invest in new product innovations, featuring new ingredients, product claims and convenient formats for easy use or application.

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Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Colombia?
What are the major brands in Colombia?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in Colombia - Category analysis

HEADLINES

PROSPECTS

Preference for traditional methods

Increasing product awareness and penetration

COMPETITIVE LANDSCAPE

Procter & Gamble leads category innovation

Gentle formulations have room for growth

Formulations drive demand for organic and natural

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Economic recovery helps market achieve modest annual growth

Multifunctional products on the rise

Hard discounters and pharmacies continue to gain ground

Trend for natural products sign of consumers’ general health consciousness

Informed consumers and better shopping experiences drive growth in all beauty categories

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Preference for traditional methods

Increasing product awareness and penetration

COMPETITIVE LANDSCAPE

Procter & Gamble leads category innovation

Gentle formulations have room for growth

Formulations drive demand for organic and natural

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Depilatories in Colombia - Category analysis

HEADLINES

PROSPECTS

Preference for traditional methods

Increasing product awareness and penetration

COMPETITIVE LANDSCAPE

Procter & Gamble leads category innovation

Gentle formulations have room for growth

Formulations drive demand for organic and natural

CATEGORY DATA

Beauty and Personal Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Economic recovery helps market achieve modest annual growth

Multifunctional products on the rise

Hard discounters and pharmacies continue to gain ground

Trend for natural products sign of consumers’ general health consciousness

Informed consumers and better shopping experiences drive growth in all beauty categories

MARKET DATA

SOURCES

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