Depilatories in Argentina is expected to face ongoing challenges due to import barriers over the forecast period. Industry insiders believe that the market performance could have been significantly better in 2022 if not for these restrictive measures.
As consumers are expected to remain highly price-sensitive during the forecast period, pricing competition between brands and retailers is likely to intensify. Private label lines from the likes of Farmacity, for example, have performed well in recent years in the low-price segment for women's razors and blades and hair removers/bleaches.
In a depilatories landscape dominated by multinational corporations like Procter & Gamble, Reckitt Benckiser, and Bic, direct selling companies are gradually expanding their portfolios, focusing exclusively on the low-price segment. Arca Distribuciones, with its brand Tsu, and Lady Way (Violetta) have increased their offerings in hair removers/bleaches and women's razors and blades.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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