Competitive Landscape
Newsan and Bic Argentina Solidify Dominance through Strategic Growth and Innovation
The depilatories landscape in Argentina in 2025 was moderately concentrated, with Newsan SA commanding the largest share at 46% in retail value sales, primarily through the Gillette brand across women’s pre-shave and women’s razors and blades. Bic Argentina SA maintains a strong second position with an 18% share, driven by its established presence in women’s razors and blades and bolstered by the launch of Soleil Escape, a line targeting younger consumers with vibrant designs and colours.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Argentina - Category analysis
Key Data Insights
Economic Recovery and Promotional Strategies Drive Volume Rebound
Economic Recovery and Promotional Strategies Drive Volume Rebound
Women’S Razors and Blades Dominate Sales, Driven by Affordability and Convenience
Nair’S Influencer Strategy Accelerates Brand Adoption among Younger Consumers
Demographic Shifts Expected to Influence Product Demand and Usage Patterns
Women’S Razors and Blades Set to Lead While Hair Removers Gain Momentum
Brand Entries and Inclusive Marketing to Reshape Competitive Dynamics
Newsan and Bic Argentina Solidify Dominance through Strategic Growth and Innovation
Pharmacies Retain Leadership as E-Commerce Sees Rapid Expansion
Dd-2 Retail Chain Propels Affordable Brands to Prominence among Younger Consumers
Beauty and Personal Care in Argentina - Industry Overview
Price Sensitivity and Innovation Define the Recovery Phase
Key Data Insights
Price Sensitivity and Innovation Define the Recovery Phase
Multifunctional Products Gain Momentum
Sustainability Drives Beauty Innovation
Consumers Cautiously Return to Beauty Purchases Amid Economic Recovery
Fragrances Expected to Dominate through 2030
Asian and Arabic Brand Trends Set to Reshape Retail Channels and Consumer Engagement
Natura Argentina and Unilever Solidify Leadership Amid Shifting Competitive Dynamics
Health and Beauty Specialists Lead Distribution While E-Commerce Gains Momentum
Mergers and Evolving Retail Formats Reshape Distribution Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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