Depilatories is a very small product area in terms of value sales in Cameroon. All the same, the pandemic had little effect and value and volume sales in 2021 were on par with 2020.
Hair removers/bleaches account for the bulk of retail current value sales of depilatories, but women’s razors and blades gradually gained ground on them over the course of the review period. Women’s razors and blades are mainly used for intimate hair removal by local consumers.
Marketing support for depilatories is minimal, and consumers are usually only familiar with the products they see on the shelves of retailers. Supermarkets are the leading distribution channel for depilatories, followed by chemists/pharmacies and outdoor markets.
Depilatories will register lower constant value growth than other beauty and personal care products over the forecast period. Removing body hair is not part of the Cameroonian culture and most women are unconcerned about having body hair.
The absence of domestic players in depilatories may be holding back growth in retail volume and current value sales. If a domestic player manufactured these products locally, it would have a significant cost advantage over its international rivals because it would not have to pay high import taxes.
The affordability of women’s razors will ensure that it will continue to account for the most volume sales over the forecast period. In addition, women often purchase men’s razors as they are even more affordable.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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