Depilatories in Cameroon

PRE-COVID-19 PERFORMANCE

Hair removers/bleaches continue gaining in popularity

Depilatories in general have a small consumer following in Cameroon, with expatriates and Cameroonians who have lived abroad representing the main user base. These consumers are aware of these products, unlike most Cameroonians, and are expected to remain the main users over the forecast period.

Women’s razors and blades slightly more dynamic than hair removers/bleaches

Women’s razors and blades is expected to continue to develop from its small base over the forecast period. These products are mainly used for intimate hair removal.

Reckitt Benckiser Group leads in hair removers/bleaches, Gillette and Bic lead women’s razors and blades

Reckitt Benckiser’s Veet brand continued to hold the biggest share of retail value sales in depilatories in 2019, not least because of the high average unit price of hair removers/bleaches in comparison to women’s razors and blades. The brand is widely available across distribution channels and enjoys strong consumer loyalty among those who use this type of product.

2020 AND BEYOND

COVID-19 impact

Sales of depilatories are now expected to grow by 1% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 5% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within depilatories

Both hair removers/bleaches and women's razors and blades will record weaker growth than previously expected as well as they did a year earlier, with the latter continuing to record slightly stronger growth than the former.

Recovery and opportunities

Depilatories will continue to underperform the growth rates forecast for 2021 during our research conducted at the end of 2019, before the spread of COVID-19. However, its performances will move back into line with these most recent forecasts from 2022.

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