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Learn moreJun 2020
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Depilatories made a return to positive current value growth overall in 2019. Producers tended to focus on improving distribution and marketing support for their existing portfolios in 2019 as opposed to undertaking any significant new product launches.
Hair removal for teenage girls has traditionally been regarded as a taboo in Bosnia-Herzegovina, reflecting the generally conservative attitudes of the country’s consumers. However, there were signs that this was beginning to change in 2019.
Convenience stores, supermarkets, hypermarkets, beauty specialist retailers and direct selling all recorded growth in their respective value shares in depilatories in 2019, while declines were recorded for traditional grocery retailers, chemists/pharmacies and drugstores/parapharmacies. This reflected the evolving retail landscape in Bosnia-Herzegovina and closely matched the pattern set by more developed countries.
Sales of depilatories are now expected to decline by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Women’s razors and blades and hair removers/bleaches are recording the sharpest falls in sales in 2020. This is likely to reflect the reduced opportunities for social interaction and more time spent indoors during lockdowns, with consumers adopting a more relaxed approach to personal grooming.
The niche area of women’s pre-shave is expected to present the strongest growth prospects for value and volume growth post-2021. Stronger growth for hair removers/bleaches is also expected in 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.