Executive Summary

Jun 2019
PROSPECTS
Hair removers/bleaches sales struggle due to the popularity of alternatives

Sales of hair removers/bleaches remained stagnant in 2018 and are expected to continue their sluggish performance over the forecast period. These products continue to be under threat from aesthetic and clinical hair removal services, as well as women’s belief that chemical ingredients in hair removers/bleaches have a damaging impact on their skin and cause rashes and irritation.

Women’s razors and blades is the only category to see positive growth

Women’s razors and blades remained the only depilatories category to achieve current value growth in 2018. This is mainly due to manufacturers focusing on developing razors and blades with value-added benefits.

COMPETITIVE LANDSCAPE
Procter & Gamble and Reckitt Benckiser continue to dominate sales

Veet by Reckitt Benckiser (S) Pte Ltd and Gillette by Procter & Gamble (S) Pte Ltd continue to dominate value sales of depilatories. Veet is the dominant brand of hair removers/bleaches but continues to redevelop its products.

Private label continues to struggle

With Gillette and Veet dominating the distribution landscape, it is hard for other players to compete. Private label’s value share dropped further in 2018 as consumers showed a preference for branded depilatories, which are known for their quality.

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Depilatories in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Singapore?
  • What are the major brands in Singapore?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Singapore - Category analysis

HEADLINES

PROSPECTS

Hair removers/bleaches sales struggle due to the popularity of alternatives
Women’s razors and blades is the only category to see positive growth

COMPETITIVE LANDSCAPE

Procter & Gamble and Reckitt Benckiser continue to dominate sales
Private label continues to struggle

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singaporean beauty and personal care remains vibrant with a surge of new brands
Keywords in 2018 include “natural”, “restore” and “detox”
Local independent brands emerge amid the dominance of multinationals
New products include temporary colourants, hairline pencils, shower filters, and serum deodorants
The outlook is bright for sun care and male beauty

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources