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Country Report

Depilatories in

Depilatories in Singapore

15 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Depilatories to post decline in growth

Depilatories in Singapore continues to be threatened by professional hair removal services which provide long-lasting solutions at affordable prices. Moreover, it also faces increased competition from electrical devices.

Razors and blades the only category with positive growth

Women’s razors and blades continued to be the only category in depilatories to achieve current value growth in 2017. This was mainly due to manufacturers focusing on developing razors and blades with value-added benefits.

Distribution largely unchanged

Drugstores/parapharmacies continued to dominate the distribution of depilatories in 2017, although there was a slight shift towards supermarkets and internet retailing. With supermarkets stocking a wide range of products it makes them a convenient option for time-pressed consumers, with the same applying for internet retailing, with some retailers offering free home delivery on orders over a certain amount.

COMPETITIVE LANDSCAPE

Reckitt Benckiser and Gillette dominate the category

Reckitt Benckiser and Gillette (S) Pte Ltd continued to dominate depilatories in 2017. Reckitt Benckiser’s Veet brand accounts for most sales of hair removers/bleaches in Singapore, with it seeing a further increase in its value share in 2017.

Innovation towards natural products

Within the beauty and personal care industry, a significant number of consumers are shying away from products that contain harsh ingredients that can irritate the skin. Some manufacturers within depilatories have recognised this demand and have focused their product innovation on this trend for natural options.

Private Label struggles

Private label’s value share saw a further decline in 2017 as consumers showed a preference for branded depilatories, which are known for their quality. Besides which, private label does not have a competitive price advantage as most branded depilatories are sold at affordable prices and are widely available.

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Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Singapore?
What are the major brands in Singapore?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in Singapore - Category analysis

HEADLINES

PROSPECTS

Depilatories to post decline in growth

Razors and blades the only category with positive growth

Distribution largely unchanged

COMPETITIVE LANDSCAPE

Reckitt Benckiser and Gillette dominate the category

Innovation towards natural products

Private Label struggles

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees improvement

Demand for colour cosmetics sees opening of new standalone boutiques

Natura&Co purchases The Body Shop

New technology important in new product development

Similar outlook projected for beauty and personal care

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Depilatories to post decline in growth

Razors and blades the only category with positive growth

Distribution largely unchanged

COMPETITIVE LANDSCAPE

Reckitt Benckiser and Gillette dominate the category

Innovation towards natural products

Private Label struggles

Samples

Overview

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Table of Contents

Depilatories in Singapore - Category analysis

HEADLINES

PROSPECTS

Depilatories to post decline in growth

Razors and blades the only category with positive growth

Distribution largely unchanged

COMPETITIVE LANDSCAPE

Reckitt Benckiser and Gillette dominate the category

Innovation towards natural products

Private Label struggles

CATEGORY DATA

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees improvement

Demand for colour cosmetics sees opening of new standalone boutiques

Natura&Co purchases The Body Shop

New technology important in new product development

Similar outlook projected for beauty and personal care

MARKET DATA

SOURCES

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