Overall, retail value sales of depilatories experienced a slight dip during 2020, largely due to the impact of home seclusion, and especially during the lockdown and initial period following the outbreak of COVID-19. The reduced need to head outdoors for work, exercise or social activities led to a decline in demand for depilatories products since there was considered to be less need to groom and shave on such as a frequent basis as before.
While depilatories registered a decline in current value terms in 2020, it was not as significant as in some other areas of beauty and personal care Singapore. This was partially down to the closure of beauty and hair salons during the two-month long Circuit Breaker lockdown which ran from April to June 2020.
The economic challenges presented by COVID-19 led to many consumers having to cut down on their discretionary spending during 2020. This included reducing the number of visits to hair or beauty salons, with consumers instead forced to trade down to purchasing at-home alternatives instead.
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