Depilatories benefited from COVID-19 in 2020, with double-digit current value growth, as well as volume growth. With women choosing to stay home as much as possible and not visiting beauty salons to the same degree, women instead carried out hair removal procedures at home.
Sebamar continued to lead depilatories throughout the review period on the strength of its significant value share in women’s pre-shave and women’s razors and blades. The company sells the globally known Gillette brand and has maintained its leadership in Uruguay thanks to constant innovation and regular advertising of its products.
Depilatories is expected to perform moderately well over the forecast period. Once society opens up again, women will be more cognisant of maintaining hair removal routines.
The number of companies that offer services to remove hair permanently are also becoming more common and cheaper. This technology is a modern competitor for traditional hair removal methods and will in the long term have a negative impact on retail value sales of depilatories products.
Depilatories is a very dynamic product area, with brands constantly launching new products – particularly hair removers/bleaches and women’s razors and blades. Hair removers/bleaches has shown a rapid improvement in its offering.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Depilatories research and analysis database.
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