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Depilatories in
South Africa

Country Report

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Executive Summary

Jun 2019
PROSPECTS
New product lines to improve growth of depilatories

There was growing demand for depilatories that addressed specific health-related issues and companies were inclined to respond to this demand to drive growth. Mandy’s (Lee-Chem Labs) launched a cream hair remover designed to counteract issues related to sensitivity and hyperpigmentation.

Varied demand amongst income groups

Most brands in depilatories are costly and more affordable to higher-income groups in South Africa. Lower-income consumers in some cases opt for home-made products or economy brands that are less expensive.

Increase in beauty salons may threaten growth of depilatories

There was notable growth in the number of beauty salons offering services including waxing and laser treatments to local consumers over the review period, which may threaten further potential growth of this category. In comparison to shaving creams or razors and blades, these procedures offer value to consumers given the longer-lasting results produced.

COMPETITIVE LANDSCAPE
Incolabs retains lead

Incolabs maintained its lead of depilatories in 2018. Its position is attributed to its successful leading brand Schick, which offers a range of women’s razors and blades.

Competitive landscape is mix of multinationals and local players

Closely following the leader Incolabs were two multinationals, Procter & Gamble (offering well-known razors brand Gillette) and Reckitt Benckiser South Africa, both of which lost value share to smaller players such as Lee-Chem Labs. The latter benefited from the new launch under its Mandy’s line (a cream hair remover designed to counteract issues related to sensitivity and hyperpigmentation).

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Depilatories in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in South Africa?
  • What are the major brands in South Africa?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in South Africa - Category analysis

HEADLINES

PROSPECTS

New product lines to improve growth of depilatories
Varied demand amongst income groups
Increase in beauty salons may threaten growth of depilatories

COMPETITIVE LANDSCAPE

Incolabs retains lead
Competitive landscape is mix of multinationals and local players

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Resilient market despite sluggish economy
Beauty products have a growing online presence
Economy brands perform better in restrictive consumer market
Packaging formats offer savings
Positive growth expected over the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources