During COVID-19 restrictions consumers had no access to salons or grooming services. This drove them to try home hair removal, and many became comfortable doing their own grooming at home, as they improved their skills.
During the pandemic there was strong emphasis on self-care trends, including self-grooming. This applied to both men and women, and players in the category therefore adapted and expanded their target audience with the introduction of depilatories specifically for men, including products such as hair removal gel and cream.
With the economic difficulties in South Africa, many consumers have been experiencing financial problems due to job losses, reduced hours, and even pay cuts. This means that many people are now more conservative in the way in which they spend, due to having lower disposable incomes.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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