The COVID-19 pandemic did not have a substantial impact on depilatories in 2020 compared to other categories in beauty and personal care such as colour cosmetics. Nonetheless, the drastic lifestyle changes experienced by South Korean consumers during the COVID-19 crisis did have a noticeably, if slight, effect on demand for products in this category in 2020.
Despite the fact that the home self-care and grooming trade supported an overall increase in demand for products in depilatories in 2020, women’s razors and blades did not benefit from this trend. The shift towards retail products tended to benefit products in hair removers/bleaches such as waxing products and epilators rather than the more traditional women’s razors and blades products.
The e-commerce channel recorded a substantial increase in its value share in depilatories in 2020 during the COVID-19 pandemic. At-home waxing kits sold mainly through e-commerce platforms contributed to the growing presence of e-commerce in depilatories in 2020 as consumers looked for ways of replicating the professional salon experience from the safety of their homes during the health crisis.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Depilatories research and analysis database.
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