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Depilatories in
South Korea

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Consumers still do not have much interest in depilatories

No significant movement was seen in depilatories in 2018. Consumers in South Korea still do not use depilatories in daily life nor have any interest in specific brands.

Alternatives constrain growth potential of depilatories

Laser hair removal is one of the popular treatments that consumers in South Korea undergo at dermatologists and skin clinics. Clinics offer low prices because laser treatment is regarded as a “bait” promotion, which can attract first-time visiting patients.

COMPETITIVE LANDSCAPE
Small brands distributed by drugstores start to show presence in hair removers/ bleaches

Oxy Reckitt Benckiser Ltd’s Veet managed to remain the leading brand in hair removers/bleaches. Drugstores are expanding brand variety and introducing more products to consumers.

Due to lower consumer demand, many brands lack promotion in depilatories

Male-targeted depilatories often hold aggressive promotions in retail stores. However, for women’s razors and blades as well as hair removers/bleaches which are mainly targeted at women, brands and retailers do not place any priority on these products in terms of promotions.

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Depilatories in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in South Korea?
  • What are the major brands in South Korea?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in South Korea - Category analysis

HEADLINES

PROSPECTS

Consumers still do not have much interest in depilatories
Alternatives constrain growth potential of depilatories

COMPETITIVE LANDSCAPE

Small brands distributed by drugstores start to show presence in hair removers/ bleaches
Due to lower consumer demand, many brands lack promotion in depilatories

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in South Korea is at a mature stage but sees further growth
Growth seen in selective categories
Two beauty giants pave the way for domestic manufacturers
Retailing structure matters in beauty and personal care
K-Beauty wave expected to continue, supporting further growth momentum

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources