Sales of depilatories declined by 26% in 2020 in 2020 constant value terms in light of the impact of COVID-19. Depilatories are relatively unpopular in Peru, with many women of indigenous descent having naturally smooth skin and others tending to use men’s products rather than spend extra on products specifically designed for women.
Hair removers/bleachers remain the most popular types of depilatories as there is no male-orientated alternative to these products, whereas men’s razors and blades are often used as a substitute for women’s razors and blades.
There are only a few players active within depilatories, with the international brands such as Veet, Depilé and Gillette continuing to lead sales in 2020 due to their popularity, wide availability and extensive product variety. These brands tend to introduce new product developments and varieties each year, while at the same time actively promoting their products, combining point-of-sale promoters in retail outlets with advertising.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Depilatories research and analysis database.
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