Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Depilatories in

Depilatories in Peru

16 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Main threat for depilatories growth is economic deceleration

The deceleration in economic growth experienced since 2015, which deepened in 2017, has limited the number of Peruvians using beauty and personal care products for the very first time. This category has not achieved large penetration yet, remaining focused on medium-high and high-income consumers.

Most women still use men’s razors and blades

A higher education level and an improving quality of life for the population are helping to promote and increase hygiene standards, which have been stimulating the penetration of depilatories. However, it is important to note that in low-income households when women decide to remove their leg hair they use cheap men’s razors, which are the most common and cheapest option to remove hair, since products especially targeted for women used to be more expensive and are only available through modern retailers, with few exceptions.

Society is adopting international beauty standards

A group of consumers is emerging with more sophisticated tastes willing to invest in depilatory products. The youth are used to watching reality shows in which the main actress are totally waxed, which is now associated with beauty, establishing a new standard.

COMPETITIVE LANDSCAPE

Competition comes from different sources

Waxing products are the most expensive options within depilatories, and are available through supermarkets and hypermarkets, as well as in beauty specialist retailers, whilst the main competition comes from waxing in beauty salons, which is affordable for middle- and high-income women, adding convenience. Some consumers worry about the risks of heating wax at home.

Competitive landscape is not expected to change

In 2017, Reckitt Benckiser Perú continued leading depilatories because the company has the Veet brand in its portfolio, which is the most powerful and most promoted in the country. Waxing products are the most expensive options within depilatories, and are available only through supermarkets and hypermarkets.

Penetration at more points of sale is expected

Competitors will seek to increase their sales through distribution at more points of sale. This in turn will give more exposure to hair removal products, enabling more women to know them and making them want to use them.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Peru?
What are the major brands in Peru?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Depilatories in Peru - Category analysis

HEADLINES

PROSPECTS

Main threat for depilatories growth is economic deceleration

Most women still use men’s razors and blades

Society is adopting international beauty standards

COMPETITIVE LANDSCAPE

Competition comes from different sources

Competitive landscape is not expected to change

Penetration at more points of sale is expected

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Main threat for depilatories growth is economic deceleration

Most women still use men’s razors and blades

Society is adopting international beauty standards

COMPETITIVE LANDSCAPE

Competition comes from different sources

Competitive landscape is not expected to change

Penetration at more points of sale is expected

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Depilatories in Peru - Category analysis

HEADLINES

PROSPECTS

Main threat for depilatories growth is economic deceleration

Most women still use men’s razors and blades

Society is adopting international beauty standards

COMPETITIVE LANDSCAPE

Competition comes from different sources

Competitive landscape is not expected to change

Penetration at more points of sale is expected

CATEGORY DATA

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports