The supply of women’s razors and blades has grown in Peru, with it now including systems such as Gillette Venus/Schick Intuition as well as disposable ones such as Gillette Prestobarba. However, these women-specific products are usually only available through modern retailing channels (eg supermarkets, hypermarkets, and chained drugstores/parapharmacies).
The Depilé brand, which is locally manufactured by Yobel Supply Chain Management SA, has been expanding its presence in the market, which should be reflected in an increase in its value share over the forecast period. The company has invested in innovation, including introducing a new line of hair removers in a cream format to be used during shower time, thereby providing greater convenience.
There are no premium hair removal products in Peru, with consumers who want to achieve better results generally resorting to beauty salons or spas where wax or thread hair removal is performed. In addition, there are centres specialising in permanent laser hair removal, which offer promotions and prices that are reduced each year to attract a larger base of customers.
Hair removal among women is seasonal in Peru, with demand for depilatories increasing during the summer months when they show off their legs, armpits and bikini line by wearing shorts, short skirts, sleeveless shirts or swim suits. As a result of COVID-19 and the closure of beaches and swimming pools, the category suffered in 2020 and 2021, but a full recovery is expected by 2022-2023 when outdoor activities resume and people return to enjoying the summer.
Women’s pre-shave products are not currently sold in Peru and there is not expected to be any significant change in this scenario over the forecast period. There is a lack of awareness among most consumers regarding these products.
Depilatories is well covered in Peru, from affordable locally produced brand Deplié to well-known foreign brands such as Schick, Gillette and Veet. This leaves little room for private label and this situation is not expected to change in the coming years.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Depilatories industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!