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Depilatories are not particularly popular among women in Peru. Women of indigenous descent often have little body hair and therefore do not see the need to use depilatories on a regular basis.
Although men’s razors and blades tend to be slightly more expensive than women’s versions in Peru, men’s products are usually a feature in many Peruvian households. Many women who use razors and blades therefore often share these products with their husbands and partners in order to avoid purchasing two different sets of products which essentially do the same job.
There are only a few players active within depilatories, with the international brands such as Veet, Depilé and Gillette continuing to lead sales in 2019 due to their popularity, wide availability and extensive product variety. These brands tend to introduce new product developments and varieties each year, while at the same time actively promoting their products, combining point-of-sale promoters in retail outlets with advertising.
Sales of depilatories are now expected to grow by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is the same as the 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Hair removers/bleaches and women’s razors and blades are expected to record similar levels of constant 2019 value growth in 2020, although this will represent a stronger performance for women’s razors and blades over the minor decline registered in 2019. Having said that, hair removers/bleachers are set to remain the most popular types of depilatories as there is no male-orientated alternative to these products, whereas men’s razors and blades are often used as a substitute for women’s razors and blades.
Depilatories is not expected to witness any impact from the COVID-19 epidemic over the forecast period, with constant 2019 value forecasts for the period expected to remain at the same levels as those envisaged in our research conducted at the end of 2019 before the spread of COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Peru with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
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