Further growth of depilatories in Bulgaria is expected over the forecast period, with the strongest growth to be seen in women’s razors and blades as many consumers prefer the convenience of shaving. An influx of brands and more diverse brand portfolios targeting the female consumer base will also support future sales.
E-commerce is expected to show good results over the forecast period. As most manufacturers and retailers in the beauty and personal care industry have started to increase their presence online, the variety of depilatories products available online is also expected to increase.
The nascent men’s segment has strong potential, driven by intensifying beauty and fashion trends. The typical consumer of these products is most likely to come from the key Gen Z and millennial bases, and should therefore sustain growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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