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Country Report

Depilatories in

Depilatories in the US

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Women’s shaving continues to struggle in the US

Although depilatories is still a billion dollar category, it is struggling. Depilatories is experiencing some of the same issues plaguing the men’s shaving category, namely a consumer shift toward other means of hair removal.

Cost, convenience and benefits drive sales in a declining category

Because overall depilatories is declining, the competition amongst key players has become stronger. Direct-to-consumer brands have entered women’s shaving, but have not disrupted it to the same degree as in men’s shaving.

Natural-positioned depilatories have room for growth

Depilatories is under-penetrated with products with a natural positioning. Depilatories that are formulated with plant-based ingredients beyond the well-established aloe vera, such as coconut oil, jojoba oil and manuka honey, which have been popular in other skin care categories, may spark consumers’ interest.

COMPETITIVE LANDSCAPE

Shave clubs for women enter the market, disrupting the category

Similar to men’s shaving, depilatories witnessed various entrants through the e-commerce-based subscription model over the last two years. Citing reasons for entry that echoed the benefits of subscription services in men’s shaving, these companies emphasise affordability, personalisation and convenience of delivery.

The leading subscription players

Players in subscription clubs in women’s razors and blades include Angel Shave Club, which was founded in 2016 and bills itself as the first shave club for women. It donates a proportion of its profits to overseas charities.

Continued growth for shave clubs

It is likely that more women’s shave clubs will enter the US market before one or two players emerge on top, following the ebb-and-flow that characterised the performance of Harry’s and Dollar Shave Club over the last two years. Despite a value decline in 2017 and the continued decline expected over the forecast period, women’s razors and blades currently remains a billion dollar category.

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Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in USA?
What are the major brands in USA?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in the US - Category analysis

HEADLINES

PROSPECTS

Women’s shaving continues to struggle in the US

Cost, convenience and benefits drive sales in a declining category

Natural-positioned depilatories have room for growth

COMPETITIVE LANDSCAPE

Shave clubs for women enter the market, disrupting the category

The leading subscription players

Continued growth for shave clubs

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Women’s shaving continues to struggle in the US

Cost, convenience and benefits drive sales in a declining category

Natural-positioned depilatories have room for growth

COMPETITIVE LANDSCAPE

Shave clubs for women enter the market, disrupting the category

The leading subscription players

Continued growth for shave clubs

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Depilatories in the US - Category analysis

HEADLINES

PROSPECTS

Women’s shaving continues to struggle in the US

Cost, convenience and benefits drive sales in a declining category

Natural-positioned depilatories have room for growth

COMPETITIVE LANDSCAPE

Shave clubs for women enter the market, disrupting the category

The leading subscription players

Continued growth for shave clubs

CATEGORY DATA

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

SOURCES

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