When it comes to hair removal, smoothness and skin barrier moisture protection are among the top priorities for consumers. Especially with the rise of ingredient-focused products that highlight hybrid benefits for higher value-added demands, hair removal creams and bleaches are tuning into consumers’ needs and creating blended products with additional skin-nourishing benefits.
Not all body hair is the same. As seen with the variety of options for depilation – razors, hair removal creams, laser treatments, natural waxes – different depilatory methods all accommodate different consumer needs in different areas of the body.
In the digital age, the struggle to establish authenticity and connection with consumers is fundamental in brands’ marketing strategies. As seen by the influx of brands across industries integrating influencers and celebrities into its ambassadorships, tapping into new consumer markets from the influencer pipeline is becoming more attractive to brands.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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