Sales of hair removers/bleaches decreased during 2021 as a result of the high increase of sales in the previous year. In 2020, hair removers/bleaches presented major sales because of the DIY depilatory trend as a result of home seclusion during long lockdowns and the forced closure of salons.
Sales of women’s pre-shave products decreased during 2021, mainly due to the impact of smuggling. Women’s pre-shave is dominated by Gillette Satin Care Gel, a brand of Procter & Gamble and distributed in Bolivia by Companex.
Women’s razors and blades showed an increase in sales during 2021. This partial recovery of sales lost in 2020 due to COVID-19 was mainly because women were able to resume social activities and go back to work.
Sales of depilatories overall will experience slow decline over the forecast period in Bolivia as consumers increasingly return to beauty salons for hair removal. However, it is expected that DIY depilation will persist during the forecast period, because some of the population will remain concerned about the risk of COVID-19 infection at beauty salons, resulting in per capita visits that are still lower compared to 2019.
Women’s pre-shave is not expected to see significant growth over forecast period, based on the increasing number of smuggled products at markets. Also, consumers will continue to look for convenience and will therefore continue to share men’s pre-shave products.
Sales of women’s razors and blades are expected to remain relatively steady during the forecast period. Companies in this category are expected to increase sales by offering innovative products with skin care features.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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