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Although women's razors and blades have low penetration rates in Bolivia, this was still the biggest category within depilatories in 2019. This was mainly due to a relatively low price compared to hair removers/bleaches and ease of use.
Bolivian women are used to hair removal and many have incorporated this into their daily habits. Bolivia’s varied racial heritage strongly influences the performance of depilatories in rural areas.
Thais has operated in the country for 30 years, and during this time, it has consolidated a large portfolio of products, most of them in beauty and personal care categories. Through modern and traditional channels, it enjoys wide distribution across the country.
Sales of depilatories are now expected to increase slightly in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to the same slight increase forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Economic uncertainty in the wake of the COVID-19 pandemic has encouraged many to cut back on spending where possible, but the categories women's pre-shave and women's razors and blades in depilatories, are likely to see retail volume sales increase in 2020. Women's razors and blades are typically viewed as offering the best value in depilatories.
Demand for depilatories is expected to remain muted in 2020, even as the COVID-19 lockdown is eased, due to consumers’ economic concerns. Consumers will continue to prioritise essential purchases at the start of the forecast period and many women will opt for economy men's razors and blades as a lower-priced alternative, while those still buying women's razors and blades will be likely to replace these products less frequently.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
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