Depilatories in Bolivia

PRE-COVID-19 PERFORMANCE

Women's razors and blades are increasingly sold in modern grocery retailers in 2019

Although women's razors and blades have low penetration rates in Bolivia, this was still the biggest category within depilatories in 2019. This was mainly due to a relatively low price compared to hair removers/bleaches and ease of use.

Alternative hair removal methods rise in 2019

Bolivian women are used to hair removal and many have incorporated this into their daily habits. Bolivia’s varied racial heritage strongly influences the performance of depilatories in rural areas.

Companies expand by selling products more in modern grocery retailers in 2019

Thais has operated in the country for 30 years, and during this time, it has consolidated a large portfolio of products, most of them in beauty and personal care categories. Through modern and traditional channels, it enjoys wide distribution across the country.

2020 AND BEYOND

COVID-19 impact

Sales of depilatories are now expected to increase slightly in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to the same slight increase forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within depilatories

Economic uncertainty in the wake of the COVID-19 pandemic has encouraged many to cut back on spending where possible, but the categories women's pre-shave and women's razors and blades in depilatories, are likely to see retail volume sales increase in 2020. Women's razors and blades are typically viewed as offering the best value in depilatories.

Recovery and opportunities

Demand for depilatories is expected to remain muted in 2020, even as the COVID-19 lockdown is eased, due to consumers’ economic concerns. Consumers will continue to prioritise essential purchases at the start of the forecast period and many women will opt for economy men's razors and blades as a lower-priced alternative, while those still buying women's razors and blades will be likely to replace these products less frequently.

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