Volume and value sales of depilatories fell in 2021. This built on the reductions already seen in 2020 and aligned with the overarching trend from the years preceding 2020, in terms of declines in both value and volume sales across all three depilatories categories.
Subscription services for razors could mean a move away from single-use plastic razors and towards the use of more durable, superior products. It is certainly the case that there is a general trend amongst UK consumers to avoid using single-use products in their day-to-day lives.
At-home laser hair removal products emerged in 2021 as a feasible option for UK consumers, rivalling the use of traditional waxing or shaving methods. These products, such as the Tria hair removal laser 4X, became more important in 2021, as laser removal establishments were closed for a significant part of 2021, and as UK consumers sought effective methods for hair removal.
The reductions seen in 2021 in terms of current value and volume sales are expected to continue throughout the forecast period. The largest decline is predicted for women’s razors and blades.
The pandemic has only heightened the concerns of UK consumers about sustainability; indeed, a majority in the country now want to positively impact the environment in their daily actions, according to Euromonitor International’s Voice of the Consumer: Lifestyles Survey, fielded January to February 2021. For instance, ethical brands that engage with local communities are likely to be popular in the minds of UK consumers.
Dermaplaning will continue to be popular throughout the forecast period, and is something that the consumer can do at home, rather than travel to a salon. Dermaplaning is where the skin is exfoliated and vellus hair (otherwise known as peach fluff) is removed at the same time.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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