The depilatories category is projected to grow over the forecast period, with growth driven by new product developments aimed at improving consumer experience. In shaving razors and blades, product innovations will likely focus on providing consumers with a closer and easier shave.
Over the forecast period, more and more consumers are expected to shop online for their beauty and personal care needs, as local consumers demonstrate a strong preference for online shopping. In beauty and personal care categories such depilatories, this trend emphasises the need for brands to engage tech savvy consumers in order to remain relevant.
Similar to other beauty and personal categories, demand for sustainable products is expected to drive product innovation in depilatories. Product packaging will be a key focus as brands work towards addressing consumer concern about plastic waste.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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