Competitive Landscape
Edgewell Reinforces Its Dominance through Brand Strength
The depilatories retail landscape in Taiwan remains highly concentrated, with Edgewell Personal Care Taiwan Ltd commanding a share of 92% in 2025, signalling strong market control. Procter & Gamble Taiwan Ltd holds a distant second position at 5%, consistent over the five-year period, while AS Watson Group maintains a small presence with 2%, reflecting a marginal decline.
Innovative Collaborations and Skincare Marketing Drive Growth
Innovative product launches and marketing initiatives are reshaping consumer engagement and expanding depilatories beyond traditional hair removal. Schick Intuition’s collaboration with the popular Japanese anime Mofusand to release a co-branded razor series combines functionality with emotional appeal for young women.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Taiwan, China - Category analysis
Key Data Insights
Depilatories Summary
Growth in Consumer Expenditure Supports Stable Value Expansion
Women’S Razors and Blades Dominate as Practical Hair Removal Remains Essential
Relove Leverages Skincare Approach and Influencer Engagement to Reshape Hair Removal
Younger Consumers Drive Growth through Intimate Hair Hygiene and Skin Care
Premium Women’S Razors and Blades Retains Dominance with Incremental Growth Potential
Edgewell Reinforces Its Dominance through Brand Strength
Innovative Collaborations and Skincare Marketing Drive Growth
Health and Beauty Specialists Lead Offline Retail with Supermarkets Maintaining Importance
Retail E-Commerce Accelerates Growth Driven by Skincare-Focused Products
Beauty and Personal Care in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Compliance Drives Trust and Market Leadership in Baby Care
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Country Reports Disclaimer
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!