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Country Report

Depilatories in

Depilatories in Denmark

16 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Depilatories under pressure from alternative hair removal methods

Danish women are increasingly looking for longer-lasting and gentler hair removal methods, with health and beauty magazines and blogs regularly publishing articles on the best and latest hair removal solutions. Demand for longer-lasting hair removal has led to an increase in the number of businesses offering services such as waxing, intense pulsed light (IPL) and laser treatments.

Growing interest in natural hair removers

As Danish consumers are increasingly looking for more natural beauty and personal care products they are also becoming more vigilant and skilled at analysing the ingredients contained in the products they purchase. In depilatories, this trend is most visible in hair removers/bleaches, where consumers are increasingly looking for products containing fewer parabens, synthetic chemicals and other ingredients which are potentially harmful to the skin or body.

COMPETITIVE LANDSCAPE

Depilatories remains a highly consolidated category

Depilatories in Denmark remained a highly consolidated category in 2017. It continued to be dominated by Procter & Gamble, which, due to the popularity of its Gillette brand, accounted for more than half of overall value sales.

Private label struggles in depilatories

Private label depilatories struggled to win over Danish consumers throughout the review period, thus accounting for a minor share of overall value sales. One of the main reasons for this is that the category continues to be dominated by strong brands, in particular Gillette, which enjoy a very high level of consumer loyalty.

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Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Denmark?
What are the major brands in Denmark?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in Denmark - Category analysis

HEADLINES

PROSPECTS

Depilatories under pressure from alternative hair removal methods

Growing interest in natural hair removers

COMPETITIVE LANDSCAPE

Depilatories remains a highly consolidated category

Private label struggles in depilatories

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Depilatories under pressure from alternative hair removal methods

Growing interest in natural hair removers

COMPETITIVE LANDSCAPE

Depilatories remains a highly consolidated category

Private label struggles in depilatories

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Depilatories in Denmark - Category analysis

HEADLINES

PROSPECTS

Depilatories under pressure from alternative hair removal methods

Growing interest in natural hair removers

COMPETITIVE LANDSCAPE

Depilatories remains a highly consolidated category

Private label struggles in depilatories

CATEGORY DATA

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

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