Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Depilatories in

Depilatories in Egypt

16 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Depilatories moves between necessity and luxury

Depilatories is a category that in Egyptian beauty and personal care is considered as both a necessity and a luxury; with certain women’s lifestyles dictating how they purchase. Working women, mothers, teenagers and high-income consumers consider these products as a necessity due to the lack of time and better results.

Promotions play important role in 2017

Most consumers continually search for promotional and discounted products, due to unit price growth over the review period. Consumers are increasingly flexible about testing new brands, especially if they are on promotion, which allows them to save more.

Consumers’ shift towards natural products or laser hair removal

All Egyptian women like to take care of their health and beauty; in the latter years of the review period, the clear trend for using natural products rather than those that may contain chemicals, was evident. However, these replacements may only be considered for ordinary sugar-based hair removal; on the other hand, there is an increasing number of women who are interested in laser hair removal, which claims to remove the hair permanently; the basic issues with laser hair removal is the pain that some women may endure as well as the cost.

COMPETITIVE LANDSCAPE

Leader continues to gain share in 2017

Eva Cosmetic Laboratories has managed to achieve great success with its successful brand ONE. It is considered one of the most widely available and affordable hair removers in Egypt.

Innovation and product development are the key factors to success

The main positive trend in 2017 was the innovation and product development in women's razors and blades, as represented by new products from Gillette. Women often consider using razors and blades as an uncomfortable experience that would leave their skin irritated and, in some cases, scratched, as well as resulting in rapid regrowth of hair.

Direct sellers’ performance in 2017

Direct sellers Oriflame and Avon have narrow expertise in depilatories; however, they continue to try to influence and innovate in terms of product development as well as continuous available offers.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Egypt?
What are the major brands in Egypt?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Depilatories in Egypt - Category analysis

HEADLINES

PROSPECTS

Depilatories moves between necessity and luxury

Promotions play important role in 2017

Consumers’ shift towards natural products or laser hair removal

COMPETITIVE LANDSCAPE

Leader continues to gain share in 2017

Innovation and product development are the key factors to success

Direct sellers’ performance in 2017

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Depilatories moves between necessity and luxury

Promotions play important role in 2017

Consumers’ shift towards natural products or laser hair removal

COMPETITIVE LANDSCAPE

Leader continues to gain share in 2017

Innovation and product development are the key factors to success

Direct sellers’ performance in 2017

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Depilatories in Egypt - Category analysis

HEADLINES

PROSPECTS

Depilatories moves between necessity and luxury

Promotions play important role in 2017

Consumers’ shift towards natural products or laser hair removal

COMPETITIVE LANDSCAPE

Leader continues to gain share in 2017

Innovation and product development are the key factors to success

Direct sellers’ performance in 2017

CATEGORY DATA

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports