The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The depilatories category saw good growth in volume and value terms in 2019 due to limited price increases. Women’s razors and blades saw the most dynamic performance due to affordable prices, and the variety available.
Eva Cosmetic Laboratories continued to dominate the category as a whole in 2019, and consolidated its leading position with a value share gain. Eva’s ONE cream and wax strips led sales overall due to low competition.
Easy Beauty Co was second in the category in 2019 thanks to the Easy Sweet brand of wax products. This was due to its low prices and high quality, coupled with availability in all trade channels.
Sales of depilatories are now expected to grow by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is unchanged on our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
As a result of COVID-19, the women’s razors and blades category has seen a slightly positive performance due to increased availability online. Women who still wish to shave their legs have opted to purchase razors and blades via the internet, instead of visiting bricks and mortar outlets, where the risk of infection is greater.
Retail sales of depilatories should see an uptick due to switches from salons to home alternatives. Overall, the depilatories category will witness growth over the forecast period due to increased competition between the local brands in Egypt at a variety of affordable prices, which will represent a lot of options for consumers.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Depilatories in Egypt market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.