Depilatories in Egypt

PROSPECTS

Depilatories is unaffected by the currency devaluation

The devaluation of the Egyptian pound has affected many product categories. However, depilatories did not witness decline in 2018 or in the previous years of the review period.

Chemists/pharmacies remains the main channel

Chemists/pharmacies remains the main channel selling depilatories in Egypt. Pharmacies usually have the greatest variety of hair removal products as well as selling razors and blades.

Laser hair removal sessions become more popular

Despite manual hair removal products such as sugar, wax and epilators being replaced globally, the situation is different in Egypt. Women usually prefer manual hair removal as it is safer for the skin and has a longer effect.

COMPETITIVE LANDSCAPE

ONE cream retains the lion’s share but Easy Sweet is the most popular

In the competitive landscape, Armanious Group is the leading player in hair removers/bleaches with its famous product, ONE cream. Cream is perceived as the least painful product for hair removal and thus is widely used.

Bleaching creams lack competition

Among bleaches, the best-known cream is Jolen, distributed by Univest Group. It is popular for its high quality and effect as well as its safety on the skin.

Gillette continues to dominate women’s razors and blades

In women’s razors and blades, Gillette remained the dominant brand in 2018. It is the most popular due to its well-established brand name which led the introduction of women’s razors and blades in Egypt.

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