Depilatories in Egypt witnessed a decrease in retail volume and current value sales in 2021 following a sizeable increase in demand in 2020. The reopening of salons and spas triggered a downturn in demand although overall sales for the year were still substantially above pre-pandemic levels.
Egyptians favour hair removers and bleaches above shaving. Egyptians have been pioneers in hair removal with sugaring used by Ancient Egyptians, so this form of depilation is a key part of their culture.
Eva Cosmetic Laboratories maintained its strong lead in depilatories in 2020, thanks to its top ONE brand in addition to Veet and Jolieva. The player owes its success to its variety of depilation products which suit different skin types, the convenience of such products, alongside competitive prices, special offers and promotions.
Consumers remain will price sensitive across all depilation product categories due to the rising cost of living from higher inflation and fuel prices, together with the continued economic impact of COVID-19. In disposable razors, consumers are switching to multi-packs as they offer cost-savings compared to single-use products.
Depilation brands have increased their presence on e-commerce sites in recent years. Consumers prefer to buy online due to attractive promotions including percentages discounts and free fast deliveries, which is convenient for consumers.
After a period of dynamic growth in the past five years, value sales of depilatories will grow at a much steadier, but stable rate over the forecast period. Demand will remain constant but higher inflation will push consumers towards cheaper options.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Depilatories industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!