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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Portugal - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Positive impact of COVID-19 on depilatories due to shift from salons to home depilation
Women’s razors and blades experiences the best performance while hair removers/bleaches benefits from new product development
Veet remains in the lead and benefits from the launch in 2020 of the Veet Minima extension containing fewer additives
RECOVERY AND OPPORTUNITIES
Prolonged nature of the virus creates further growth potential for depilatories in 2021
Return to pre-pandemic growth levels once the health crisis abates mid forecast period
Seasonality likely to be a major determinant in future sales once the pandemic recedes
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2015-2020
Table 2 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 NBO Company Shares of Depilatories: % Value 2016-2020
Table 5 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 6 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
Beauty and Personal Care in Portugal - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources