In the short term, depilatories is likely to register positive volume growth. As with many other markets, Portugal has been witnessing high inflation rates since Russia's invasion of Ukraine.
Hair removers/bleaches fell out of favour over the review period and the category is likely to continue losing ground over the forecast period. Depilation creams, for instance, are perceived to be expensive while the effect is quite short lived, while wax for its part is considered difficult and dangerous to handle and use.
Depilatories, in particular hair removers/bleaches are perceived to contain lots of harmful ingredients and have therefore been less popular amongst younger consumers, such as Millennials and generation Z. These younger generations are much more informed about beauty and personal care industry insights and more conscious about the products they use on their body and skin.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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