As salons had to close during the lockdowns in 2020, more consumers took care of their own grooming, thus boosting sales of retail depilatories. Moreover, the lockdown in mid-March to early May resulted in many consumers stockpiling hair removers/bleaches.
Companies saw a boost in e-commerce during 2020 thanks to many consumers preferring to shop from home rather than go to brick-and-mortar stores, including Canadian players such as Vancouver-based Parissa Labs Inc and Epil-Derme from Summum Beaute Intl Inc, which operate through multiple e-commerce points of sale including Amazon.ca as well as company branded e-commerce sites.
Procter & Gamble Inc and Edgewell Personal Care Brands LLC continued to dominate depilatories collectively in 2020, thanks to their strength in women’s razors and blades and women`s pre-shave. Gillette from Procter & Gamble provides a full line of razors, blades, and pre-shave products through the Gillette Daisey, Gillette Venus and Gillette Satin Care brands, whilst Edgewell competes with its Schick razor brands and Skintimate women’s pre-shave products.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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