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Depilation was increasingly becoming a routine habit for more Ukrainian women in 2019, and several methods were offered to Ukrainian consumers. Whereas depilatories are favoured by many, there is a growing threat from electric epilators, trimmers and laser depilation.
A growing number of Ukrainian women were paying attention to global beauty trends in 2019, with the use of depilatories being among them. Therefore during the year, strengthening consumer spending power helped to increase growth and spend on the industry.
In 2019, a clear dominance by two giant multinationals remained in depilatories, with Procter & Gamble Ukraine TOV taking the top spot, followed by Reckitt Benckiser Household & Healthcare Ukraine TOV. The players operate in different areas, with Procter & Gamble focusing on products for shaving (women’s pre-shave and women’s razors and blades) while Reckitt Benckiser develop hair removers/bleaches.
Sales of depilatories are now expected to decline by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019, before the spread of COVID-19.
The COVID-19 outbreak in Ukraine is expected to lead to a reduction in growth for all areas of depilatories in 2020, with a lack of socialising and staying at home leaving consumers with little incentive to use or buy depilatory items. Therefore, many consumers were less motivated to continue to keep up with their existing depilation routines.
COVID-19 is set to impact depilatories in 2020, with consumers spending time at home decreasing their motivation to use depilatories. However, as COVID-19 restrictions are lifted throughout 2020, consumers will slowly return to their established patterns of using depilatories.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.