Depilatories will register healthy constant value and volume growth over the forecast period. Value sales for depilatories are still relatively low in Azerbaijan and there is ample room for further growth.
If inflation remains high, there will be a degree of trading down and Turkish brands should benefit. In addition, with Russian brands suffering from sanctions due to the war in Ukraine and with consumers being price sensitive, there is an opportunity for local brands to develop affordable private label offerings.
Several beauty salons that carried out depilatory procedures went out of business as a result of the pandemic lockdowns and those salons that have reopened have become more expensive. Over the forecast period, if inflation continues to be high and consumers’ purchasing power continues to fall, many consumers will choose home depilatory options and this should boost retail value sales.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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