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Depilatories in
Uzbekistan

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Economic improvements expected to boost demand for depilatories

Total depilatories volume sales are expected to decline over 2019-2020. This is mainly because steep price hikes imposed towards the end of the review period will continue to constrain demand in women's razors and blades, the dominant category, with demand for systems products likely to be worst affected.

Hair removers/bleaches set to show the fastest development

Hair removers/bleaches is expected to be the most dynamic category in volume and current value growth terms over the forecast period. While this is partly because sales are still emerging from a relatively low base, the category will also benefit from improvements in distribution and growing consumer appreciation for the convenience and efficacy of different product types.

Disposables likely to make further gains in women’s razors and blades

Disposables continued to account for the largest value share within women’s razors and blades in 2018. During the review period, the value share of disposables in the category rose consistently, thanks largely to the fact that these products are more affordable than systems.

COMPETITIVE LANDSCAPE
Venus remains the dominant brand in depilatories

Synergy Distribution, which represents Procter & Gamble’s Venus brand in Uzbekistan, continued to dominate depilatories in value sales terms in 2018. Venus has been present in the country for many years, and benefits from consistently strong advertising support.

Floresan and Reckitt Benckiser record the fastest growth in current value sales

Floresan OOO and Reckitt Benckiser Group Plc (RB), both of which are focused on hair removers/bleaches, were the strongest performers in depilatories in terms of overall current value sales growth in 2018. Floresan’s performance in this regard was partly explained by the fact that its sales were emerging from a comparatively low base, but also reflected its competitive pricing strategy and the expansion of its distribution network.

Lady Caramel and Elegance struggle as competition intensifies

Following its launch in 2016, Elfa Laboratory’s hair removers/bleaches brand Lady Caramel performed strongly in 2017 thanks to its novelty appeal and the success of in-store promotions. However, in 2018 Lady Caramel recorded a sharp decline in current value sales due to intense competition from leading global brands that offer higher quality products and enjoy wider distribution and stronger marketing support.

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Depilatories in Uzbekistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Uzbekistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Economic improvements expected to boost demand for depilatories
Hair removers/bleaches set to show the fastest development
Disposables likely to make further gains in women’s razors and blades

COMPETITIVE LANDSCAPE

Venus remains the dominant brand in depilatories
Floresan and Reckitt Benckiser record the fastest growth in current value sales
Lady Caramel and Elegance struggle as competition intensifies

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Depilatories: % Value 2014-2018
Table 4 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 5 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Uzbekistan’s beauty and personal care market posts mixed results in 2018
Favourable demographic and economic trends mitigate impact of price hikes
International brands continue to lead but domestic players become more competitive
Uzbek-South Korean joint venture Navoiy Beauty Cosmetics begins production
Economic growth will underpin market expansion over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources