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Country Report

Depilatories in

Depilatories in Thailand

16 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Alternatives to depilatories threaten category performance

Depilatories experienced stable value and volume growth as the category was hampered by substitute products and services. Many consumers prefer natural approaches to hair removal, with some choosing professional hair removal services offered in spas, salons and beauty clinics.

Hair removers/bleaches sees opportunity to grow

While women's razors and blades dominate value sales, there is a shifting preference with a greater opportunity to grow for hair removers/bleaches. There is a perception that hair will grow faster, coarser and thicker after shaving.

Thailand becoming ageing society could impact on depilatories

Thailand is reaching the demographic criteria for being labelled as an “aged society” with over 16% of the total Thai population at 60 years old and above. There could be a demographic transition toward an aged society and sales of both hair removers/bleaches and women's razors and blades would be impacted by this age trend over the forecast period.

COMPETITIVE LANDSCAPE

Procter & Gamble Mfg Thailand Ltd holds strong position in women's razors and blades

Due to its strong brand Gillette, the company remained the leading player in depilatories. It offers a wide range of products under this brand including Gillette Venus, Gillette Daisy Classic, Gillette For Women Daisy Ultra Grip, Gillette Venus Spa Razor and Gillette Venus Sensitive Disposable Razors.

Reckitt Benckiser offers diverse range of Veet hair removers/bleaches

The company remains a clear leading player in hair removers/bleaches under Veet. The company launched new Veet Wax Strips and Veet Sensitive Touch Electric Trimmer to show innovation ahead of its competitors.

Private label and small brands increase sales via internet retailing

Many Thai consumers like to follow beauty bloggers and influencers through social media and online blogs. An increasing number of imported and local products are reviewed, and they tend to hold a greater share of depilatories.

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Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Thailand?
What are the major brands in Thailand?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in Thailand - Category analysis

HEADLINES

PROSPECTS

Alternatives to depilatories threaten category performance

Hair removers/bleaches sees opportunity to grow

Thailand becoming ageing society could impact on depilatories

COMPETITIVE LANDSCAPE

Procter & Gamble Mfg Thailand Ltd holds strong position in women's razors and blades

Reckitt Benckiser offers diverse range of Veet hair removers/bleaches

Private label and small brands increase sales via internet retailing

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Alternatives to depilatories threaten category performance

Hair removers/bleaches sees opportunity to grow

Thailand becoming ageing society could impact on depilatories

COMPETITIVE LANDSCAPE

Procter & Gamble Mfg Thailand Ltd holds strong position in women's razors and blades

Reckitt Benckiser offers diverse range of Veet hair removers/bleaches

Private label and small brands increase sales via internet retailing

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Depilatories in Thailand - Category analysis

HEADLINES

PROSPECTS

Alternatives to depilatories threaten category performance

Hair removers/bleaches sees opportunity to grow

Thailand becoming ageing society could impact on depilatories

COMPETITIVE LANDSCAPE

Procter & Gamble Mfg Thailand Ltd holds strong position in women's razors and blades

Reckitt Benckiser offers diverse range of Veet hair removers/bleaches

Private label and small brands increase sales via internet retailing

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

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