Positive performances are expected for depilatories in Thailand over the forecast period in both retail volume and current value terms. Even though consumers are getting back to their normal lives, and some are likely to return to spas and salons for hair removal services, some could shift towards the more economical alternative of at-home hair removal due to price sensitivity, weakening purchasing power and high inflation.
Even though there is likely to be a lack of product development in women’s razors and blades over the forecast period, products with additional benefits are expected to attract attention amongst the target audience; such as Gillette Venus Comfort Glide, with soap bar and white tea scent, or those claiming to moisturise or not create “chicken skin”.
Sales via e-commerce are expected to contribute to the positive performance of depilatories over the forecast period. Retailers and brands are expected to compete by expanding their virtual platforms, and by operating an omnichannel strategy to capture demand via both offline and online platforms.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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