The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Depilatories in Latvia remains a rather stagnant category with no major opportunities for strong sales growth. Demand for these products has already reached saturation point, with stagnant population growth due to high levels of emigration among young adults ensuring that the consumer base for these products continues to contract.
2019 saw volume sales decline in both hair removers/bleaches and women’s pre-shave as consumers continued to focus their spending on depilatories on women’s razors and blades. The stagnation that is being seen in hair removers/bleaches and women’s pre-shave is linked to two major factors.
Sales of depilatories are dominated by three major international players: Procter & Gamble, Société Bic and Reckitt Benckiser. Procter & Gamble is the outright category leader due to its very strong position in women’s razors and blades with the Gillette Venus and Gillette Satin Care ranges of system razors and blades.
Sales of depilatories are now expected to decline by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to the expected marginally negative growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
With hair removers/bleaches and women’s pre-shave seen as less essential products than women’s razors and blades, these two categories are likely to have been more negatively impacted by COVID-19. The essential status of women’s razors and blades for huge numbers of consumers meanwhile is likely to ensure that demand has remained relatively stable despite the lockdown situation making depilation a less urgent concern for many women at a time when household incomes are coming under pressure due to the interruption of business activity in Latvia during the first half of 2020 amidst the COVID-19 pandemic.
With demand for depilatories already mature, and with the category having remained very stable for several years, no major changes are expected to be seen during the forecast period. Demand is set to remain centred on women’s razors and blades, with hair removers/bleaches and women’s pre-shave likely to remain minor categories as consumers prefer to use cheaper alternatives to women’s pre-shave such as body wash/shower gel or general purpose body care.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Depilatories in Latvia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.