Depilatories face growing pressure from electric and pulse light epilators and home IPL hair removers, which benefit from mass advertising and their perceived longer-lasting effects, compared with traditional shaving or wax strips. Moreover, consumer awareness and interest are stimulated by technical advancements in electric and home IPL hair removal systems.
Price promotions on branded products have continued to play an important role in 2021 with many Czech consumers stocking up on regularly-used items, such as pre-shave gels and foams or razors and blades during promotional periods. Moreover, consumers often postpone purchases until their preferred brand/products are available at discounted prices.
The competition between distribution channels has remained strong in depilatories in 2021, with discounters like Lidl attracting more consumers through heavy promotions. E-commerce players like Alza.
Over the forecast period, depilatories is projected to demonstrate positive year-on-year growth from as soon as 2022, however a complete recovery to pre-pandemic sales levels is not expected until later. The main recovery opportunities are likely to be the growing demand for pain-free, easy-use and fast hair removal products, value for money and natural and organic ingredients.
Depilatories is expected to see a major improvement over the forecast period. Hygiene and personal care are set to intensify due to the growing awareness surrounding health and wellbeing.
Over the duration of the forecast period, electric trimmers and IPL devices will continue to threaten the performance of depilatories. However, this will be to a considerably lower extent to that witnessed over the review period.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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