Sales of depilatories remained more or less flat in 2021 compared with 2020. In general, the amount of shelf space available for depilatories has contracted, with very limited SKUs available in Hong Kong.
After the emergence of the pandemic, consumers engaged in self-care routines and at-home beauty treatments, taking care of their bodies the way they took care of their facial skin. With increased time spent at home, consumers had more time to carry out extensive research on the products they wanted to purchase; for example, researching multiple hair removal methods to decide which product was the best fit for their needs.
Women’s pre-shave saw a continued decline in 2021, falling further after an already notable decline in 2020. As previously mentioned, local female consumers want to have hairless and smooth skin, especially for the underarm area.
The health and wellness trend, which leads consumers to engage in exercise, is expected to remain for most people in the long term. Aesthetically pleasing indoor activities such as yoga and pole dancing and outdoor activities such as wake surfing are expected to continuously gain traction, especially amongst younger generations.
Consumers in Hong Kong have a general trust in Japanese products. Influenced by Japanese cultural exports such as dramas and animations, Japanese manufacturers and brand owners are well-known amongst local consumers in the domestic market for their provision of products which are the best quality and meet their efficacy claims.
In general, consumers are more aware of and concerned about the ingredients and formulations of the products they consume. As people are starting to take care of all parts of their bodies the way they care for their face, which is a trend expected to continue in the forecast period, it is expected that the demand for hair removers will become more sophisticated.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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