Sales of many beauty and personal care products were impacted by the lingering effect of the pandemic in Taiwan in 2021, especially as the country entered Alert Level 3 in mid-May, resulting in home seclusion and lack of mobility and socialising, before cases started to drop in Q4. However, overall volume sales of depilatories, a small category dominated by women’s razors and blades, remained fairly stable in 2021.
While removing hair with a traditional razor can reduce unnecessary chemical irritation, it can also easily damage the skin's surface or even irritate pores. Many hair removal creams are made from an alkaline agent that dissolves proteins and is applied to the skin where the hair is to be removed, and after a period of time the softened hair is removed by simply washing with water or lightly shaving.
One of the most common topics for modern women is hair removal, and with the influence of European, American, Japanese and Korean cultures, intimate hair removal is becoming popular in Taiwan. Traditionally, the summer season means a greater focus on hair removal, allowing women to be less self-conscious when donning swimwear, but also helps to maintain a feeling of freshness during the hot weather.
While women’s razors and blades was the dominant format in Taiwanese depilatories at the end of the review period, hair removers/bleaches has potential to emerge more strongly over the forecast period. These products tend to consist of creams used to remove hair from the armpits, hands or legs, and are particularly effective for dark or coarse hair.
Demand for depilatories in Taiwan is set to decline over the forecast period in line with increasing interest in alternative methods of depilation, including services offered by beauty salons, or devices that can be used at home, namely electric hair removers that physically remove body hair, and hair removal devices that use laser or pulsed light. The price of electric hair removal razors is relatively affordable and causes low pain, but the effects are not permanent.
With the rising awareness of body beauty in Taiwan, consumers will continue to be influenced by different global trends including the greater choice of depilation methods, as they increasingly move away from traditional razors and blades, to wax hair removal, hair removers/bleaches, hair removal mousse, hair removal devices and even professional medical procedures. Each type of hair removal method has different advantages and disadvantages and is therefore are suitable for different consumers.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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