Executive Summary

Jun 2019
PROSPECTS
Limited demand for hair removal

Many consumers in Taiwan only engage in hair removal during the summer months, when more of their bodies are on display. It is not customary to engage in hair removal in the country unless it is totally necessary, such as when attending an important event, as it is generally believed that the hair becomes thicker and more obvious every time it is shaved.

Women’s razors and blades remains the sole category in depilatories

Women’s razors and blades was the only category in depilatories to achieve notable sales in 2018, with women’s pre-shave and hair removers/bleaches remaining negligible. Due to the general absence of body hair among Taiwanese women, it is uncommon to depilate often.

Sales contraction expected over the forecast period for depilatories as laser hair removal gains popularity

Among some consumers with a strong tendency towards personal grooming, professional laser hair removal offers the best option because it provides a better and longer lasting effect than depilatories, such as the removal of hair roots and the avoidance of black dots. Professional laser hair removal also tends to permanently remove the hair after several treatments, which is highly convenient, offering time and financial savings over the longer term.

COMPETITIVE LANDSCAPE
Edgewell Personal Care continues to characterise depilatories

Edgewell Personal Care retained its outright lead in depilatories in 2018. The company is present with a large range of products that are widely distributed via a number of retail channels.

Procter & Gamble remains only serious rival to Edgewell Personal Care

Second ranking Procter & Gamble followed some distance behind Edgewell Personal Care in 2018 and was present with its systems razors brands Gillette Venus and Gillette Sensor for Women. These brands have established a regular, if not substantial, base of loyal consumers despite their higher unit prices compared to those of Edgewell’s Schick umbrella brand.

Private label maintains a minor presence in a highly consolidated category

Demand for private label depilatories remained minimal at the end of the review period, as most private label options tend to take the form of disposables. In addition to the lack of popularity of depilatories in general, there is little to separate private label options from branded alternatives in terms of price.

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Depilatories in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Taiwan?
  • What are the major brands in Taiwan?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Taiwan - Category analysis

HEADLINES

PROSPECTS

Limited demand for hair removal
Women’s razors and blades remains the sole category in depilatories
Sales contraction expected over the forecast period for depilatories as laser hair removal gains popularity

COMPETITIVE LANDSCAPE

Edgewell Personal Care continues to characterise depilatories
Procter & Gamble remains only serious rival to Edgewell Personal Care
Private label maintains a minor presence in a highly consolidated category

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Slowdown in value growth due to sluggishness in colour cosmetics
Premiumisation apparent in some beauty and personal care categories
Global multinationals L’Oréal and Procter & Gamble maintain industry lead
Increasing consumer sophistication seen in several new launches
Positive growth is set for forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources