Executive Summary

Jun 2019
PROSPECTS
Rapid urbanisation and the influence of Western culture opens up room for growth

Penetration of hair removers/bleachers remains low in the country, as people in rural areas do not indulge in such products. However, the growth in urban households coupled with increasing influence of Western culture had a positive impact on hair removers/bleachers.

The absence of natural-positioned depilatories provides scope for companies

The leading companies in the category continue to focus on innovation and launch new products; however, there continues to be an absence of natural and herbal-based offerings. Products with herbal and natural ingredients made their way across most beauty and personal care categories and consumers have responded well to them.

Stiff competition for depilatories from salons and laser hair removal

In most cases, depilatories is not the first option for Indian consumers to address their grooming needs. Consumers prefer visiting salons, as they offer waxing services at competitive prices.

COMPETITIVE LANDSCAPE
Reckitt Benckiser (India) remains the category leader with its Veet brand

Reckitt Benckiser’s Veet brand continued to lead the category in 2018 due to strong brand recognition and consumer-connect campaigns in India. Veet wax strips and hair removal creams are available for different skin types such as dry, sensitive and normal, which helped cater to different consumer needs and segments.

Dabur India focusses on premiumisation and convenience

Dabur India remained the leading domestic company within depilatories with its Fem brand. The company focussed on strengthening its presence in depilatories with the introduction of innovative and premium products in convenient pack sizes.

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Depilatories in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in India?
  • What are the major brands in India?
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  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in India - Category analysis

HEADLINES

PROSPECTS

Rapid urbanisation and the influence of Western culture opens up room for growth
The absence of natural-positioned depilatories provides scope for companies
Stiff competition for depilatories from salons and laser hair removal

COMPETITIVE LANDSCAPE

Reckitt Benckiser (India) remains the category leader with its Veet brand
Dabur India focusses on premiumisation and convenience

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Depilatories: % Value 2014-2018
Table 4 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 5 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Complete transition to the GST allows companies to bring the focus back on consumers
Manufacturers launch smaller pack sizes to promote trials and convenience
Multinational players sustain leadership position despite competition from niche brands
Premiumisation through collaboration and curation to enhance brand image
Internet retailing serves as a platform for niche players seeking to expand consumer reach

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources