Depilatories in India are currently mainly targeted towards female consumers, but brand extension to target men presents an attractive opportunity for players in the forecast period. On the back of the rising emphasis on physical appearance and personal grooming, white space has opened up for existing and new entrants to extend their portfolios of hair removal offerings to attract the male consumer group.
In the coming years, hair removers/bleaches is expected to face formidable competition from beauty salons which offer waxing services, and clinics that provide laser hair removal treatments. Many consumers prefer to visit beauty salons as they offer waxing services at competitive rates.
Over the forecast period, growth in the number of urban households, along with increased exposure to global culture, is set to have a positive impact on hair removers/bleaches. According to Euromonitor’s Economies and Consumers data, urbanisation is set to intensify in India in the coming years, with the urban population rising from 36% in 2022 to 39% in 2027, which could further expand the consumer base of young women who are likely to adopt Western dress, leading to an increase in demand for hair removers/bleaches.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Depilatories industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!