Executive Summary

Jun 2019
PROSPECTS
Competition from electric depilatory devices

The surge in electric depilatory devices was stimulated by leading depilatories brands such as Veet. Veet introduced its Veet Sensitive Touch electric trimmer.

Stronger product segmentation

The large number of new ranges of depilatories being launched is associated with stronger product segmentation to boost demand. New entrants in hair removers/bleaches, such as the Nair brand, have a large number of product extensions which target hair removal on particular areas of the body.

The rising share of women’s razors and blades

Women’s razors and blades accounted for lower value sales than hair removers/bleaches in 2018, although it saw much higher current value growth. The rising share of women’s razors and blades is expected to continue in the forecast period.

COMPETITIVE LANDSCAPE
Veet loses its lead in depilatories

Depilatories remained highly dynamic in 2018, with a limited number of brands competing within the category. In the early review period, depilatories was led by Veet in value terms, due to the wide product portfolio marketed by the brand.

Offline retail channels lead distribution

Offline retailers such as health and beauty specialist retailers (including Watsons) and supermarkets and hypermarkets maintained a solid presence in the distribution of depilatories in 2018. Depilatories such as hair removers/bleaches and women’s razors and blades continued to have a significant presence on shelves in these retail outlets.

Online sales are set to increase slowly to due offering better value

During the forecast period, the share of online sales is expected to increase at only at a relatively slow pace, as more consumers prefer to purchase depilatories offline. Nonetheless, the discounts offered by certain online retailers, such as Guardian Online Exclusive promotions, might help to boost online sales of depilatories, since consumers are likely to purchase due to these offers being better value for money.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Depilatories in Malaysia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Malaysia?
  • What are the major brands in Malaysia?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Malaysia - Category analysis

HEADLINES

PROSPECTS

Competition from electric depilatory devices
Stronger product segmentation
The rising share of women’s razors and blades

COMPETITIVE LANDSCAPE

Veet loses its lead in depilatories
Offline retail channels lead distribution
Online sales are set to increase slowly to due offering better value

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

An active year in beauty and personal care
A strong performance for products containing natural ingredients
Competitive landscape
Sensitive skin ranges are available in specialist retailers
Positive outlook for the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources