Over the forecast period, Cien, Lidl discount chain's private label line offering women's razors, is anticipated to gain more volume sales due to its affordable pricing. Its unit price is three times lower than a general private label brand in drugstores, and six to eight times lower than a branded disposable razor.
As awareness and education around skin barrier safety and microbiomes increase, hair removers/bleaches is expected to lose further market share. These products have gained a negative reputation for their unpleasant odour and strong chemical reactions, which could potentially harm the skin.
In response to growing environmental concerns, sustainable materials are expected to feature more prominently in disposable razors, such as the use of recycled plastic and paper packaging. An example of this trend is the Wilkinson Eco Green women's razors, which incorporate eco-friendly materials in their design.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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