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All categories within depilatories recorded current value growth in 2019. Women’s razors and blades delivered the strongest performance in both volume and current value terms, with similar rates of growth for disposables and systems.
A recent study showed that women use an average of two to three tools and/or techniques for hair removal. Complementing their tried-and-tested methods, a growing number of women in Hungary were also open to new, longer-lasting solutions such as IPL hair removal in 2019.
While Procter & Gamble Magyarország Nagykereskedelmi held the lead in depilatories in 2019 overall, thanks largely to its dominance in women’s pre-shave and women’s razors and blades, Reckitt Benckiser (Hungary) was dominant in hair removers/bleaches with its Veet brand. Veet was also the leading brand in depilatories overall in 2019.
Sales of depilatories are now expected to decline by 3% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All areas within depilatories are expected to record retail value and volume declines in 2020 as a result of the COVID-19 pandemic. Hair removers/bleaches is set to record the sharpest falls in value sales at constant 2019 prices in 2020.
All areas are expected to see a return to value growth in 2021, with stronger growth prospects for the category overall throughout the forecast period. Hair removers/bleaches is set to record the strongest value and volume growth and is also set to remain the largest category within depilatories in Hungary.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.