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Country Report

Depilatories in

Depilatories in Switzerland

17 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Depilatories suffers from competing products and services

In 2017, sales of depilatories were negatively affected by strong competition from other popular methods of hair removal, including personal care appliances which are used at home by women and permanent hair removal provided in beauty salons. Thanks to their availability in most distribution channels including hypermarkets, pulsed light hair removal devices, for example, were particularly successful in Switzerland.

Women’s razors and blades records the strongest growth

Women’s razors and blades recorded the strongest retail value growth in 2017. Innovation focused on increased comfort and efficiency as well as additional moisturising benefits.

Moderate growth expected over the forecast period

The major threat to growth of depilatories will likely be the increased number of consumers opting for permanent hair removal, either through electrolic or laser hair removal or photo epilation. These techniques are becoming increasingly mainstream in Switzerland at accessible prices and offer excellent results.

COMPETITIVE LANDSCAPE

Procter & Gamble Switzerland remains the leader

Procter & Gamble Switzerland maintained its leading position in depilatories in 2017. Due to the strength of its Gillette Venus brand, the company remained the unchallenged leader.

New product development focuses on comfort...

New product development continued to focus on multiple blade systems for a closer shave, moisturising strips which make the shave more comfortable and ergonomic improvements. In 2016, Wilkinson Sword launched its Hydro Silk Bikini, a women’s razor which boasts major technological advances to help deliver smooth skin.

... and organic ingredients

Consumers and manufacturers are increasingly concerned with the amount of chemicals present in our daily lives and are questioning their effects on skin. Cases of eczema and other allergies are increasing and, as a result, manufacturers of depilatories are increasingly jumping on the natural/organic ingredients bandwagon in order to gain a greater share and respond to consumer demand.

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Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Switzerland?
What are the major brands in Switzerland?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in Switzerland - Category analysis

HEADLINES

PROSPECTS

Depilatories suffers from competing products and services

Women’s razors and blades records the strongest growth

Moderate growth expected over the forecast period

COMPETITIVE LANDSCAPE

Procter & Gamble Switzerland remains the leader

New product development focuses on comfort...

... and organic ingredients

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Depilatories suffers from competing products and services

Women’s razors and blades records the strongest growth

Moderate growth expected over the forecast period

COMPETITIVE LANDSCAPE

Procter & Gamble Switzerland remains the leader

New product development focuses on comfort...

... and organic ingredients

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Depilatories in Switzerland - Category analysis

HEADLINES

PROSPECTS

Depilatories suffers from competing products and services

Women’s razors and blades records the strongest growth

Moderate growth expected over the forecast period

COMPETITIVE LANDSCAPE

Procter & Gamble Switzerland remains the leader

New product development focuses on comfort...

... and organic ingredients

CATEGORY DATA

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

SOURCES

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