During the review period, a growing portion of the female population in Greece shifted towards laser hair removal, which has become substantially more affordable. Beauty salons that offer permanent hair removal have constant special offers and discounts, attracting consumers away from DIY home solutions.
Whilst many Greek women have shifted to long-lasting methods at the expense of depilatories, the fact that women’s razors and blades remains the cheapest option has made it relatively resilient. Sales were relatively stable in 2018, whilst only a small decline is anticipated over the forecast period – with disposables continuing to account for the bulk of sales.
On the positive side, the younger generation of Greek men are starting to depilate parts of their bodies that previous generations did not, such as their chests, backs and underarms. This recent trend provides a new potential consumer base for depilatories.
Procter & Gamble Hellas, Bic-Violex and Energizer Hellas remained the key players within women’s razors and blades in 2018. Procter & Gamble owes its leading position to its well-established Gillette brand, whilst Bic-Violex comes second due to Bic, one of the most recognisable, everyday brand names in Greece.
Reckitt Benckiser Hellas continued to dominate hair removers/bleaches in 2018. Veet is the only brand of hair removers/bleaches to enjoy very wide distribution across all retail channels, whilst it also benefits from its more extensive portfolio in comparison to other brands.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Depilatories in Greece market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.