As prices will continue to rise over the coming years, consumers will look to trade down where possible, sacrificing the usage of higher-priced, well-known brands, especially when it comes to smaller areas such as toilet care. Bulgarians traditionally look for the best deals and prices in toilet care.
Rising inflation is a threat to the development of toilet care, as consumers’ budgets will become increasingly squeezed. Toilet care’s importance will become less of a priority and essential for consumers, and consumers will be more willing to buy these products on promotional activities, such as decreased shelf-price, buy 1-get-1-free or discounts that relieve the burden of the higher price points.
Convenience and ease of use are trends that are set to evolve across the forecast period, with consumers becoming busier. This is expected to negatively affect some sub-categories of toilet care which take time and effort to apply.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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