Toilet care is likely to see small volume and value sales decline over the next five years, as consumption normalises following the atypical strong growth during the pandemic era in 2020. The stockpiling of bleach during the lockdown also offers an ongoing alternative or complement to some toilet care products, as well as acting as a brake on the need for new purchases.
Sustainability is a key growing trend in home care which is still to establish a strong presence in certain categories, such as toilet care. Consumers are increasingly looking for products which are effective, but also kind to the environment.
It is likely that rim blocks will be the most dynamic category in toilet care over the forecast period. This format is easy to use and convenient, which helps to disinfect the toilet area continuously whilst also adding fragrances.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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