Rising concerns about health and hygiene and higher living standards are expected to continue to drive growth in toilet care in the forecast period in both retail volume and current value terms. While sales are expected to remain limited to toilet liquids/foams and in-cistern devices, the range of products on offer in each of these categories continues to expand, which will underpin growth.
During the forecast period it is expected that products with a more natural positioning, made using less harmful ingredients, will be increasingly preferred by consumers. While this has until now generally been a trend limited to more essential categories, such as laundry care and dishwashing, toilet care brands are now focusing more on catering to consumers who are concerned about the sustainability implications of their choices during the forecast period.
Despite the very rapid growth seen by e-commerce, offline retailers still accounted for the majority of sales in toilet care in 2022, with small local grocers holding a dominant share. In the forecast period, to be more competitive, local brands are expected to expand their offline distribution.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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