Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Toilet Care in

Toilet Care in Kazakhstan

13 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet liquids/foam products continue to be popular

Toilet liquids/foam was still the largest category within toilet care in 2017. The reason is that for consumers, toilet liquids/foam products are more convenient and easy to use in comparison to rim blocks and rim liquids.

Increasing living standards contribute to growing demand for toilet care

In 2016, only just over half of all households possessed a flush toilet. Still-low penetration of flush toilets in the country is derived from the large number of families who live in rural areas with a low standard of living; however, in 2017, there was a gradual improvement in the economic situation and a small rise in disposable incomes, which consequently supported the development of toilet care.

Penetration of flush toilets to increase

Over the forecast period, continued urbanisation with the construction of new flats in Almaty and Astana and growth of purchasing powers will fuel sales of toilet care. It is expected that the percentage of households that possess a flush toilet will increase, thus having a positive impact on toilet care development in the country.

COMPETITIVE LANDSCAPE

The dominance of international players

Toilet care in Kazakhstan is strongly dominated by imported brands, such as Domestos, Tualetniy Utenok and Comet. Historically, all of these brands were pioneers within the category of toilet care, and were the first to offer new product launches and advertising.

New product developments

The year 2017 was moderate in terms of offering new product developments within toilet care. Most developments involved extended product portfolio of existed brands that offered improved formulas or redesigned products.

Promotions push toilet care sales

The popularity of toilet care products in Kazakhstan is supported by active promotional and discounting strategies, which give the opportunity to consumers to benefit by buying a larger amount and to obtain higher-quality products by paying a little extra. For instance, popular and well-known brands such as Domestos, Tualetniy Utenok and Comet started to offer larger pack sizes of toilet care products at a lower price per unit.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Kazakhstan?
What are the major brands in Kazakhstan?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Toilet Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Toilet liquids/foam products continue to be popular

Increasing living standards contribute to growing demand for toilet care

Penetration of flush toilets to increase

COMPETITIVE LANDSCAPE

The dominance of international players

New product developments

Promotions push toilet care sales

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Home care generates growth in both volume and current value terms in 2017

Innovation and technological advancement force the emergence of new product developments

International companies dominate home care

Traditional grocery retailers still lead

Continuous development of home care in Kazakhstan over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Distribution of Home Care by Format: % Value 2012-2017
Table 13 Distribution of Home Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Home Care by Category: Value 2017-2022
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Toilet liquids/foam products continue to be popular

Increasing living standards contribute to growing demand for toilet care

Penetration of flush toilets to increase

COMPETITIVE LANDSCAPE

The dominance of international players

New product developments

Promotions push toilet care sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Toilet Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Toilet liquids/foam products continue to be popular

Increasing living standards contribute to growing demand for toilet care

Penetration of flush toilets to increase

COMPETITIVE LANDSCAPE

The dominance of international players

New product developments

Promotions push toilet care sales

CATEGORY DATA

Home Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Home care generates growth in both volume and current value terms in 2017

Innovation and technological advancement force the emergence of new product developments

International companies dominate home care

Traditional grocery retailers still lead

Continuous development of home care in Kazakhstan over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports