There is an ongoing process of urbanisation in Kazakhstan, which is helping to drive sales in toilet care. This is because urban consumers are the users of dedicated toilet care products, whereas lower-income consumers in rural areas tend to use bleach.
Price is one of the decisive factors when Kazakh consumers select home care products – particularly so with lower- to mid-income consumers and those living in rural areas. With prices rising overall, due to global inflationary pressures, there are opportunities for local players to produce good quality products which they can sell at slightly lower prices than those of global brands.
As toilet care still sees scope for development in Kazakhstan, competition is expected to be robust. Whilst global giants are those in the lead, with fierce competition between Domestos and Utenok (Duck), competition is also expected to heat up between local manufacturers offering smaller brands, alongside cannibalisation from other home care categories (such as bleach and multi-purpose cleaners).
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!