Toilet Care in Thailand

PROSPECTS

Alternative local products could disrupt toilet liquids

Chemical ingredients contained in industrial toilet liquids and foam can have some adverse effects on users’ skin and respiratory systems. There are concerns about the side effects of chemical toilet liquids on consumers’ health.

Colour stains may discourage Thai consumers from using in-cistern and rim blocks

As toilet and bathrooms are frequently used, Thai consumers tend to clean them daily to maintain good hygiene conditions. In-cistern toilet care and rim blocks were initially developed to get rid of odours and stains in the lavatory bowl and reduce the time needed for regular cleaning jobs.

COMPETITIVE LANDSCAPE

Duck and Kiwi Bloo share similar sales of in-cistern devices

Popular in-cistern devices Duck and Kiwi Bloo, both from manufacturer SC Johnson & Son, have shared total value sales equally, with other smaller competitors such as imported private label taking a marginal share. Because there have been no new entries to the category as well as newly launched products, Duck and Kiwi have occupied almost the entire category of in-cistern devices for a long time.

Movements from small competitors result in slight disruption to shares

Private label and other small toilet liquids and foam producers entered and gained small share through their alternative product offerings such as organic and natural features that are gentle to consumers’ skin. In addition, private label has a competitive advantage in terms of lower product pricing.

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