Whilst toilet care is expected to see small value and volume growth over the forecast period, it will continue to face challenges. Overall, toilet care is not seen as an essential everyday product, and consumers can easily switch out of the category in favour of other, multi-use products.
Essentially, it is still not the norm to use specialist toilet cleaners in Thailand, with bathroom cleaners expected to continue to pose a threat to toilet care over the forecast period.
Connected to the above point, stronger marketing is needed for toilet care, thus to enhance consumer awareness of the options available. Such efforts are likely to focus on toilet liquids better addressing hygiene concerns than bathroom cleaners.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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