Recovery of toilet care products will be directly linked to macroeconomic perspectives. Currently, the country, like the rest of the world, is facing elevated inflation rates that are expected to continue in 2023.
Changes in the competitive landscape are not expected in the following years. The long-standing presence of the brand's Pato, Tergo and Harpic in the market, and their promotional activity, are expected to allow the players to retain their leading positions over the following years.
The modern retail channel will continue as the most relevant channel for distribution, especially as most toilet care products have a high price tag. Despite its rapid development in the country, E-commerce for toilet care products is not relevant.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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