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Country Report

Toilet Care in

Toilet Care in Japan

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion boosts demand for toilet care, while demographic factors also continue to drive sales

Due to COVID-19 consumers spent considerably more time at home during 2020 and as such used the toilets in their home more frequently. Given this increased usage the demand for toilet care naturally increased too, with this being reflected in the stronger growth recorded in the category in 2020 compared to 2019.

Consumers making the switch to tankless toilets rendering in-cistern devices redundant

In-cistern devices remains the largest category of toilet care; however, it continued to decline in 2020 in current value terms, despite the increase in the use of toilets at home. This was partly due to the growing trend towards tankless toilets.

Toilet liquids/foam appreciated for the convenience these products offer

Toilet liquids/foam remained the most dynamic category of toilet care in 2020 and it was also the main focus of new product development. With consumers leading increasingly busy and stressful lives, especially in the country’s urban areas, there is growing demand for products which can reduce the effort required to complete essential household chores.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Japan?
What are the major brands in Japan?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosts demand for toilet care, while demographic factors also continue to drive sales

Consumers making the switch to tankless toilets rendering in-cistern devices redundant

Toilet liquids/foam appreciated for the convenience these products offer

RECOVERY AND OPPORTUNITIES

Sales expected to stabilise as consumers return to the workplace

Players expected to focus on hygiene and convenience to drive sales

Kobayashi expected to come under mounting pressure as consumers shift away from in-cistern devices

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2015-2020
Table 2 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 4 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 5 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Home Care in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Toilet Care in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion boosts demand for toilet care, while demographic factors also continue to drive sales

Consumers making the switch to tankless toilets rendering in-cistern devices redundant

Toilet liquids/foam appreciated for the convenience these products offer

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosts demand for toilet care, while demographic factors also continue to drive sales

Consumers making the switch to tankless toilets rendering in-cistern devices redundant

Toilet liquids/foam appreciated for the convenience these products offer

RECOVERY AND OPPORTUNITIES

Sales expected to stabilise as consumers return to the workplace

Players expected to focus on hygiene and convenience to drive sales

Kobayashi expected to come under mounting pressure as consumers shift away from in-cistern devices

CATEGORY DATA

Home Care in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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