Rising hygiene-awareness, which has been strengthened by the experiences of the COVID-19 crisis, is expected to drive growth in the toilet care category over 2022-2027, with manufacturers working to engage middle- to lower-income consumers to expand their consumer bases. Consumer awareness of hygiene is expected to keep increasing, especially in the short-term, boosted by COVID-19.
Toilet liquid/foam will continue to be the go-to product in toilet care over the forecast period due to consumers’ familiarity with the product and its affordable price. Low- to middle-income consumers can only afford products in the liquid/foam format, while, at the same time, higher-income consumers usually have maids at home, who will also clean with toilet liquid/foams.
The consumer base for toilet care was still small in the review period compared with other home care products, thus the potential for growth in the forecast period is high. The trend towards urbanisation is likely to continue, which will contribute to growth in toilet care.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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