Similar to trends seen in other home care categories, added benefits in products will attract more consumers in toilet care. Indeed, Romanian consumers are becoming more sophisticated and demanding, seeking additional value and multiple benefits from the products they purchase.
Products which are perceived to be more modern will outperform those with a dated reputation. As such, innovative rim liquids are expected to perform better than old-fashioned rim blocks.
Consumer shopping behaviours will influence packaging formats and designs in toilet care over the forecast period. For example, in light of the inflationary context, Romanian consumers will seek value for money and will thus go for larger pack sizes (the presence of 1 litre bottles within toilet liquids/foams was already higher in 2022) and multipacks.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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