Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Toilet Care in

Toilet Care in Romania

14 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising preoccupation with hygiene shapes the category

Escalating preoccupation with hygiene among the Romanian population was reflected in a positive growth rate for toilet care in 2017 (in both value and volume terms). With consumers being more educated and informed about the benefits of the products available within the category, the demand for toilet care rose throughout the entire review period.

In-cistern devices on the rise

In-cistern devices rose at the fastest rate in 2017. Consumers are attracted by the immediate and visible effect this product has on the hygiene of their bathrooms.

Infrastructure improvements favour the evolution of toilet care

According to the National Institute of Statistics, only 49% of Romanian residents were connected to the local public sewage system (most of those not connected are situated in rural areas) in 2016. Also, only 28% of the rural population had water supplied by the public system.

COMPETITIVE LANDSCAPE

Duck and Peak are the two most popular brands

SC Johnson Wax SRL maintained its leading position within toilet care in Romania in 2017, after trailing behind the local player Interstar Chim SA in 2015. Duck, owned by SC Johnson, has a good presence across all retail channels, has an affordable price and benefits from aggressive promotion (mostly TV adverts – it uses an animated duck as its mascot in all of its commercials).

Corporate social responsibility practices are becoming more common

Brand owners of toilet care products have become more active in the field of corporate social responsibility. For example, for its Domestos brand, Unilever South Central Europe SRL continued its “Support the top grade hygiene” contest for the third year in a row in 2017.

Premium products are in high demand

Consumers are embracing premium products as they are more demanding in regard to product quality in toilet care. Therefore, the share of economy brands has been declining.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Romania?
What are the major brands in Romania?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Toilet Care in Romania - Category analysis

HEADLINES

PROSPECTS

Rising preoccupation with hygiene shapes the category

In-cistern devices on the rise

Infrastructure improvements favour the evolution of toilet care

COMPETITIVE LANDSCAPE

Duck and Peak are the two most popular brands

Corporate social responsibility practices are becoming more common

Premium products are in high demand

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Home care keeps on growing

Romanians are becoming more modern

Large multinationals dominate sales

Innovation is a key product differentiation strategy

The future is bright for the Romanian home care market

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising preoccupation with hygiene shapes the category

In-cistern devices on the rise

Infrastructure improvements favour the evolution of toilet care

COMPETITIVE LANDSCAPE

Duck and Peak are the two most popular brands

Corporate social responsibility practices are becoming more common

Premium products are in high demand

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Toilet Care in Romania - Category analysis

HEADLINES

PROSPECTS

Rising preoccupation with hygiene shapes the category

In-cistern devices on the rise

Infrastructure improvements favour the evolution of toilet care

COMPETITIVE LANDSCAPE

Duck and Peak are the two most popular brands

Corporate social responsibility practices are becoming more common

Premium products are in high demand

CATEGORY DATA

Home Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Home care keeps on growing

Romanians are becoming more modern

Large multinationals dominate sales

Innovation is a key product differentiation strategy

The future is bright for the Romanian home care market

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports