In the case of toilet care, existing brands hold a strong position in the category and barriers to entry for new brands are high. Therefore, established names tend to improve their current offer with improved formulations, formats or scents to differentiate in a consolidated landscape.
The popularity of low-risk, eco-friendly products that are perceived as harmless to consumers and the environment is likely to increase in South Korea over the forecast period, with players likely to further develop natural ingredients or sustainable packaging as a point of differentiation. However, strong cleaning power and disinfecting will remain essential properties of toilet care, and therefore, players are also likely to highlight on packaging and as part of marketing efforts, the efficacy of their products to attract consumers.
Demand for bidets in the home has been growing in South Korea since the emergence of the pandemic. As the frequency of using the toilet at home has increased in line with ongoing hybrid working measures, interest in installing a bidet has also risen in addition to enhanced personal hygiene routines.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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