International brands will likely retain their dominant position in toilet care thanks to established trust in the efficacy of their products, coupled with significant investment in marketing and new product development. Additionally, the leading international brands also typically secure the most advantageous shelf positioning in retailers, ensuring they catch the attention of shoppers.
Toilet care saw renewed interest in the wake of COVID-19 as consumers paid more attention to hygiene around the home. While these hygiene fears are expected to soften as COVID-19 is brought under control it will likely still influence demand for toilet care, with the category projected to see steady growth in retail volume terms over the forecast period.
Promotional activity is likely to continue to be a key tool in driving demand for toilet care in Saudi Arabia, especially in rim blocks. Activity is likely to include promotional offers on the number of rim blocks per package or volume discounts in toilet liquids/foam.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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