Although growth is expected to slow down over the forecast period due to category maturity, rim blocks is set to remain the best performing subcategory, with growth deriving primarily from multipacks as local consumers become more price sensitive amid rising inflation and shrinking disposable incomes.
Alongside companies introducing a wider range of multipacks for their best selling products, innovation in fragrances, design and formulas will remain key focus areas for new developments. In terms of formulas, multi-functionality is set to be at the forefront of developments in ITBs.
Toilet liquids is expected to post a further decline in sales as a result of competition with bleach, which is widely used as a toilet sanitiser in Greece and carries significantly lower retail prices (approx. EUR 1 per litre compared with EUR 1.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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