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Country Report

Toilet Care in

Toilet Care in Taiwan

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Hygiene concerns at the peak of the COVID-19 pandemic boost category sales

Toilet care registered the second highest volume and value growth of any home care category in 2020, with home care wipes the only category to register a more dynamic performance over the course of the year. Prominent among the key factors spurring demand for toilet care during the year were rising hygiene concerns among consumers concerned about the threat of contagion the peak of the COVID-19 pandemic.

Toilet liquids/foam remains the dominant and most dynamic category in toilet care

Toilet liquids/foam benefited the most from the rising demand experienced in toilet care in Taiwan during 2020. While in-cistern devices is already a well-established category with strong sales, value sales of toilet liquids/foam remain double those of in-cistern devices.

Suspicions surrounding in-cistern devices continue to suppress demand

One of the main factors for the considerably lower sales of in-cistern devices than toilet liquids/foam in Taiwan is the lack of consumer trust in these products, especially among older consumers. One important factor to take into consideration here is that there are many reviews and comments being posted online stating that in-cistern devices can damage the plastic or rubber fittings inside toilets.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Taiwan?
What are the major brands in Taiwan?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Hygiene concerns at the peak of the COVID-19 pandemic boost category sales

Toilet liquids/foam remains the dominant and most dynamic category in toilet care

Suspicions surrounding in-cistern devices continue to suppress demand

RECOVERY AND OPPORTUNITIES

Moderate positive sales growth to follow strong declines as sales return to normal

Local players expected to continue holding their own against their international rivals

Private label remains a marginal presence in toilet care

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2015-2020
Table 2 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 4 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 5 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Toilet Care in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Hygiene concerns at the peak of the COVID-19 pandemic boost category sales

Toilet liquids/foam remains the dominant and most dynamic category in toilet care

Suspicions surrounding in-cistern devices continue to suppress demand

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Hygiene concerns at the peak of the COVID-19 pandemic boost category sales

Toilet liquids/foam remains the dominant and most dynamic category in toilet care

Suspicions surrounding in-cistern devices continue to suppress demand

RECOVERY AND OPPORTUNITIES

Moderate positive sales growth to follow strong declines as sales return to normal

Local players expected to continue holding their own against their international rivals

Private label remains a marginal presence in toilet care

CATEGORY DATA

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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