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Country Report

Toilet Care in

Toilet Care in Taiwan

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet care maintains healthy growth in Taiwan

Toilet care is a mature category in Taiwan, despite consumers looking for better methods to clean their toilets and improve bathroom smells. With such demand, manufacturers continued to invest in product development with new scents/new models introduced from overseas.

Toilet liquids/foam records the strongest performance

Toilet liquids/foam posted the most dynamic performance within toilet care in 2017. All leading players within toilet care have launched toilet liquids/foam products.

In-cistern devices less popular

In-cistern devices is a much smaller category than toilet liquids/foam. Lower demand is influenced by issues such as online reviews commenting that in-cistern devices can damage plastic or rubber fittings inside the toilet.

COMPETITIVE LANDSCAPE

SC Johnson & Son Taiwan leads toilet care

SC Johnson & Son Taiwan maintained its lead within toilet care in 2017 through its powerful brand Mr Muscle. The brand successfully attracted consumers via continuous marketing efforts both online and offline and by its stable cleansing effects.

Toilet care is equally divided between international and domestic players

Unlike other home care categories, international and domestic players were almost even in terms of combined value sales within toilet care in 2017, with international players having a slight edge. The retail landscape is expected to remain largely unchanged over the forecast period, as it is difficult for new players, especially smaller ones, to break through.

Private label and premium brands not visible in toilet care

Private label continued to have a negligible presence within toilet care in 2017, as most consumers preferred major brands due to safety and efficacy concerns. Meanwhile, premium brands have low appeal, as consumers need to use toilet care products regularly, leading to greater price sensitivity during the purchasing process.

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Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Taiwan?
What are the major brands in Taiwan?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Toilet care maintains healthy growth in Taiwan

Toilet liquids/foam records the strongest performance

In-cistern devices less popular

COMPETITIVE LANDSCAPE

SC Johnson & Son Taiwan leads toilet care

Toilet care is equally divided between international and domestic players

Private label and premium brands not visible in toilet care

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Home care posts steady current value growth in 2017

Taiwanese consumers gradually moving towards more eco-friendly and natural home care products

International brands lead within home care, while domestic players try to maintain or break through in some niche areas

Hypermarkets and supermarkets continue to record value sales growth within home care, while internet retailing and warehouse clubs hold significant positions

Growth of home care expected to accelerate

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Toilet care maintains healthy growth in Taiwan

Toilet liquids/foam records the strongest performance

In-cistern devices less popular

COMPETITIVE LANDSCAPE

SC Johnson & Son Taiwan leads toilet care

Toilet care is equally divided between international and domestic players

Private label and premium brands not visible in toilet care

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Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Toilet care maintains healthy growth in Taiwan

Toilet liquids/foam records the strongest performance

In-cistern devices less popular

COMPETITIVE LANDSCAPE

SC Johnson & Son Taiwan leads toilet care

Toilet care is equally divided between international and domestic players

Private label and premium brands not visible in toilet care

CATEGORY DATA

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Home care posts steady current value growth in 2017

Taiwanese consumers gradually moving towards more eco-friendly and natural home care products

International brands lead within home care, while domestic players try to maintain or break through in some niche areas

Hypermarkets and supermarkets continue to record value sales growth within home care, while internet retailing and warehouse clubs hold significant positions

Growth of home care expected to accelerate

MARKET INDICATORS

MARKET DATA

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