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Country Report

Toilet Care in

Toilet Care in Taiwan

14 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet care maintains healthy growth in Taiwan

Toilet care is perceived as a mature category in Taiwan, although consumers are always looking for better methods to clean their toilets and maintain pleasant aromas after cleaning. Manufacturers have thus kept investing in developing new scents and introducing new models from overseas.

Toilet liquids/foam records both higher retail value and growth rates

Toilet liquids/foam continued posting higher retail value growth than in-cistern devices in 2018, and all leading players in toilet care have launched products in this subcategory. The majority of consumers are inclined to believe toilet liquids/foam as the most effective method for toilet cleaning.

In-cistern devices have become less welcome among Taiwanese consumers

In-cistern devices contributes much lower retail value compared to toilet liquids/foam, which is attributed to declining consumer trust. Some online reviews have commented that in-cistern devices can damage plastic or rubber fittings inside toilets.

COMPETITIVE LANDSCAPE

SC Johnson & Son Taiwan Ltd leads with Mr Muscle with clear competitive edge

SC Johnson & Son Taiwan Ltd maintained the leading position in 2018 through its powerful brand Mr Muscle, and the brand benefits from consumers’ long-term brand trust and stable cleansing effects. Another imported player Kao differentiates its brand Magiclean from price competition through introducing more models claiming to be either developed in Japan or “Made in Japan” to attract Taiwanese consumers who have developed an affinity for Japanese brands, and witnessed faster increases compared to others.

Toilet care is equally divided between international and domestic players

Unlike other home care categories, international and domestic players equally share value sales in toilet care, although international players have a slightly higher value share than their domestic counterparts. This retailing landscape has remained largely unchanged over the review period, as it is difficult for new players, especially smaller ones, to break through.

Private label and premium brands remain largely non-existent in Taiwan

Private label is largely non-existent in toilet care, as most consumers prefer purchasing these products launched by major brands out of safety and efficiency concerns. Meanwhile, premium brands are less attractive in this category, as consumers need to use toilet care regularly and tend to be price sensitive when purchasing.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Taiwan?
What are the major brands in Taiwan?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Toilet care maintains healthy growth in Taiwan

Toilet liquids/foam records both higher retail value and growth rates

In-cistern devices have become less welcome among Taiwanese consumers

COMPETITIVE LANDSCAPE

SC Johnson & Son Taiwan Ltd leads with Mr Muscle with clear competitive edge

Toilet care is equally divided between international and domestic players

Private label and premium brands remain largely non-existent in Taiwan

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Faster retail value growth in home care in 2018

More focus on eco-friendly products

Unilever leads home care for another year

Manufacturers are trying to spur higher growth through innovation

Slightly faster growth expected over forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Toilet care maintains healthy growth in Taiwan

Toilet liquids/foam records both higher retail value and growth rates

In-cistern devices have become less welcome among Taiwanese consumers

COMPETITIVE LANDSCAPE

SC Johnson & Son Taiwan Ltd leads with Mr Muscle with clear competitive edge

Toilet care is equally divided between international and domestic players

Private label and premium brands remain largely non-existent in Taiwan

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Toilet care maintains healthy growth in Taiwan

Toilet liquids/foam records both higher retail value and growth rates

In-cistern devices have become less welcome among Taiwanese consumers

COMPETITIVE LANDSCAPE

SC Johnson & Son Taiwan Ltd leads with Mr Muscle with clear competitive edge

Toilet care is equally divided between international and domestic players

Private label and premium brands remain largely non-existent in Taiwan

CATEGORY DATA

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Faster retail value growth in home care in 2018

More focus on eco-friendly products

Unilever leads home care for another year

Manufacturers are trying to spur higher growth through innovation

Slightly faster growth expected over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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