Higher consumption of toilet care products during COVID-19 may have stimulated the category to its peak of growth, which will inevitably result in a further slowdown in growth in the forecast period. However, toilet cleanliness remains one of the most important home care concerns, as especially in subtropical climates bacteria can grow easily, which will ensure toilet care maintains the gains made during the pandemic and also continues to post slow and stable volume growth in the forecast period, along with higher current value growth.
Unlike in other home care categories, international and domestic players have more similar shares in toilet care in value terms, although international players still account for a slightly higher value share than their domestic counterparts. Compared with foreign brands, domestic brands compete via a lower pricing strategy, closer relationships with local distributors, and a wider distribution network across the country, especially within traditional hardware retailers.
Private label still accounted for a negligible share of value sales in toilet care in 2022, as most consumers prefer to purchase major brands, as they trust these, but have concerns about the efficacy of private label products. However, while toilet care is a category in which a certain level of sophistication is expected, premium brands tend not to be attractive, as consumers need to use toilet care products regularly, and they are therefore often price-sensitive.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!